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This week Tim is joined by Nick James, from Seriously Fun Business. A man with business in the blood, Nick is an events organiser come sales specialist and has married the two by putting on some incredibly massive events for businesses owners who want to grow there companies.
Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:
Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..
Paid Facebook advertisements
Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram
Nick takes us through the power of knowing your audience and hitting the right niche markets for your business. And how by hitting these niche markets you can cut your cost per lead in half.
So strap yourself in for as Nick tells you how he leverages these three areas pared with the power of niche marketing to convert a massive amount of ticket sales annually.
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