In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons.
Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS.
So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online!
But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!!
Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in!
Want to find out how working with influencers can garner huge engagement and drive tonnes of traffic to your business? Check out our Influencer Marketing Case Studies and then request your FREE website and marketing review from Exposure Ninja. One of our expert Marketing Consultants will analyse your website, digital marketing and competitors, and map out a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation to work with us afterwards!