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2026 Agency of the Year for
SEO and Integrated Search

Scale Your Marketing (Safely) without Scaling Your Team

Opal is the agentic AI marketing machine we developed and run on the businesses we own. It knows your business, plans against your goals and implements marketing work on your website to generate more leads. It gets better every week, with Exposure Ninja specialists directing it and checking everything it does.

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AI Is Useful. So Why Hasn’t It Changed Your Marketing?

AI has made individuals faster, but most marketing departments still work the way they always did. Here’s what we hear, and what changes with Opal.

What we hear, and what changes with Opal
What we hearWith Opal
“It helps me, but our marketing hasn’t changed.” Opal plans the work, does it and reports back.
“It just gives me content to upload, and changes I have to run past our developers.” Opal publishes to your website and makes the changes itself, with your permission.
“I spend hours fixing what it gives me.”1 Opal remembers your feedback, so you only give it once.
“My boss keeps telling us to do something with AI.” Opal gives you a virtual marketing team that you direct.
“It forgets everything when I close the tab.” Opal remembers your business, so every week builds on the last.

Everybody has an AI tool. Almost nobody has an agentic AI marketing team. Opal is that team.

See How It Works

Observe. Plan. Act. Learn.

Opal runs your marketing as a loop, every working day. It isn’t just AI. It’s Exposure Ninja plus AI: our specialists direct it, check everything it does and share accountability for your numbers.

Step 1 of 4 It learns your business

Then the loop starts again, a little smarter each time.

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01Observe

It learns your business

Generic AI writes generic content because it doesn’t know your business. Opal starts by learning it.

  • Connects to the data you choose to share: Google Analytics, Search Console, Semrush, your CRM, call tracking and recordings, Google Drive or SharePoint, Slack and your ad platforms.
  • Builds a marketing context pack covering your goals, customers, tone of voice, offers, competitors and the things you’d never say. We fill it in with you, take it from documents you already have, or research it.
  • Every connection is optional. You decide what it can see.

02Plan

It follows a strategy

Most AI tools do whatever you ask, one task at a time. Opal works back from your business goals, so every task has a reason.

  1. Goals
  2. Strategy
  3. Quarterly plan
  4. Monthly plan
  5. Weekly review
  6. Daily tasks
  • Your goal could be qualified leads, share of voice in AI search or revenue. Opal plans backwards from it.
  • Every week it reviews progress, then sets the daily tasks for the week ahead.

“It didn’t report numbers. It found our bottleneck before I did and told me what to build. That’s the difference between a dashboard and a plan.”

Tim Cameron-Kitchen Founder of Exposure Ninja, after Opal recommended an estimator tool to pre-qualify leads for Elite’s overloaded sales team

03Act

It does the work, on your sign-off

If AI hands you homework instead of finished work, Opal is different. It has hands, and you decide how much it uses them.

  • Website updates, technical SEO, content, tools and calculators, outreach, ad management and even short-form video editing, plus reports on the results.
  • It works from skills our team built from years of experience across hundreds of campaigns, so the work is consistent from one week to the next.
  • Our developers review every new tool and code change before it goes live. We once caught it trying to put an API key into a website’s code, which is exactly why people check its work.

Opal

Daily update · Elite Renewables

What got done

  • Two new case studies, published on Tim’s sign-off and indexed by Google within 35 minutes
  • An out-of-date grant figure corrected on the site’s best-converting page, including a copy hidden in the page’s structured data
  • Internal links added and the sitemap repaired
  • Eight social posts scheduled across four platforms, with captions signed off

Highlights from a real Opal update, September 2026.

04Learn

It remembers and improves

With most AI tools, you end up correcting the same things over and over again. Opal has a feedback loop: it keeps a memory and gets better every week.

  • It learns from your feedback. When Elite’s early drafts sounded a little superior, feedback in the first few days was enough for Opal to keep the humble tone Elite wanted.
  • It learns from performance, tracking what worked and feeding it into the next plan.

Same AI, Very Different Result

Give the same AI model the same request twice: once in a standard chat window, and once through Opal.

A Standard AI Chat

6/10Our verdict

  • A generic article that could sit on anyone’s website
  • Generic opinions and a generic verdict
  • Nothing about your products, your customers or your proof
  • Publishable, but unlikely to perform

Opal

  • Written for your target audience, in your brand’s tone of voice
  • Interactive tools, case studies and your videos embedded
  • Calls to action and clear next steps
  • Accurate descriptions of your products and services
  • Your team’s knowledge comes through in the content

Both versions use the same model. Only one of them knows your business.

We Tested Opal on Businesses We Own First

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inbound leads a week, double Elite’s long-term average

leads in a single week in July, when Opal’s air conditioning content met a heatwave

recommendation in Google’s AI Overview for London heat pump installer searches, and recommended by ChatGPT too (September 2026)

“Our inbound leads have gone from 35/week (long-term average) to over 70/week - and even as high as 165 per week in July. This is fantastic”

Nico Hutton CEO, Elite Renewables

About Elite Renewables

Elite installs heat pumps, solar panels and batteries, competing with energy companies and well-funded installers for jobs worth £15,000 to £50,000 or more. It only started serious digital marketing in June 2025. Opal now drives most of it, with a person approving every piece.

Your People Bring the Ideas. Opal Brings the Speed.

Opal multiplies good people. It doesn’t replace judgement, and we built the sign-off gates so it can’t.

  • Human Ideas

    Your team and ours set the direction and come up with the ideas worth doing. Opal helps refine them.

  • Human Approvals

    Nothing that matters goes live without sign-off from the right person.

  • Human Oversight

    Exposure Ninja specialists check Opal’s work and share accountability for the results with you.

Opal becomes a marketing department that reports to you. You set the direction, approve the work and lead the growth. It’s built to be your promotion, not your replacement.

You Decide What Opal Can and Can’t Do

Every Opal runs on a constitution: your rules and red lines, written down and checked before every action. It does as much, or as little, as you want.

  • What It Can Do

    Draft only, draft straight into your website, or publish and report back. You choose, channel by channel.

  • What It Can See

    Only the tools and data you connect, through accounts you control.

  • Who Signs Off

    Different routes for different channels. You might approve the blog while your MD approves social posts.

  • Your Brand, Your Guardrails

    Your tone of voice, your rules on claims and the things you’d never say.

Give Opal its own CRM user that can see your pipeline but not your customers’ personal details, and it works within exactly those limits, like any person with the same access.

Example constitutionIllustrative
WorkRule
Fixing broken links and repairing sitemapsDoes it, then reports
Blog posts and page updatesDrafts it, you approve
Social postsDrafts it, your MD approves
Pricing, legal and policy pagesNever touches

Every business sets its own rules, and you can widen them as trust grows.

How to Get Your Own Opal

Four steps, starting with a demo. Founding demo builds are limited, because each one is built on a real business.

Request a Demo

Tell us about your business, your marketing and what you’d most like to take off your plate.

See Opal at Work

We follow up to show you Opal running real marketing. For businesses that fit, we build a free founding demo on your own business, so your leadership team can see what it would do for you.

Paid, then credited

Design Your Opal

A full blueprint of your machine: the connections, the work it takes on, your constitution and the plan. The fee is credited if you go ahead.

Run It Together

We build, calibrate and run your Opal with you over 12 months.

See Opal at Work. Request a Demo.

Tell us a little about your business and your marketing. We’ll follow up to show you Opal running real marketing, and talk through what it could take off your plate.

What Happens Next

  1. We review your request.
  2. We follow up with your demo.
  3. If it’s a fit, we talk about a free founding demo built on your own business.

Founding demo builds are limited, because each one is built on a real business.

See How It Works

Request a Demo