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Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.

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Exposure Ninja Shortlisted for 12 Global Search Awards 2026

Exposure Ninja Shortlisted for 12 Global Search Awards 2026

Exposure Ninja has been shortlisted for 12 Global Search Awards 2026 across campaigns in finance, healthcare, B2B, and B2C. The nominations recognise our work in SEO, PPC, Digital PR, Content Marketing, and AI Search Optimisation, helping clients drive measurable business growth.

Posted on July 7, 2026

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Google AI Overviews Cut Publisher Clicks by 39.8% — What CMOs Should Do Next

Google AI Overviews Cut Publisher Clicks by 39.8% — What CMOs Should Do Next

A new randomised field experiment published on SSRN has put a hard number on what marketing leaders have suspected all year: when Google shows an AI Overview, organic clicks to websites fall by 39.8% — and searchers are no happier…

Posted on July 5, 2026

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The State of Search in Professional Services 2026

The State of Search in Professional Services 2026

New research: 14 leading accountancy and consulting firms analysed. Every one has lost organic search visibility this year as AI reshapes how they’re found.

Posted on June 23, 2026

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Which Finance Brands Are Winning AI Search in 2026? (The Data Will Surprise You)

Which Finance Brands Are Winning AI Search in 2026? (The Data Will Surprise You)

When someone asks ChatGPT which bank account to open, which mortgage broker to use, or which loan provider offers the best rates, your brand either appears in that answer or it doesn’t. According to new data, the commercial consequences of…

Posted on June 23, 2026

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How to Learn SEO for Free: 50 Expert Resources

How to Learn SEO for Free: 50 Expert Resources

Want to know how to learn SEO for free without wasting time on outdated advice? This guide pulls together 50 of the best free resources to help you go from SEO beginner to confident optimiser.

Posted on May 25, 2026

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How Much Should You Spend on Digital Marketing in 2026?

How Much Should You Spend on Digital Marketing in 2026?

Most businesses either overinvest in channels that do not deliver or spread their marketing budget too thin. So, how much should you spend on digital marketing to drive real results? This guide covers real cost benchmarks and the key factors that shape effective investment.

Posted on May 1, 2026

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Why Your Marketing Funnel No Longer Works

Why Your Marketing Funnel No Longer Works

AI tools now shape buying decisions before Google. Here’s the new funnel stage you’re missing, and how to build for it.

Posted on April 27, 2026

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How To Create a Marketing Timeline and Keep On Track

How To Create a Marketing Timeline and Keep On Track

A marketing timeline turns strategy into execution, giving your team a clear, structured plan for what’s happening, when, and who’s responsible. This guide shows you how to build one that keeps campaigns aligned, focused, and delivering results.

Posted on April 24, 2026

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6 Best Marketing Channels to Invest in for High ROI

6 Best Marketing Channels to Invest in for High ROI

Choosing the best marketing channels to invest in can be the difference between steady growth and wasted budget. We cover the channels delivering the highest ROI in 2026, so you can scale smarter and faster.

Posted on April 24, 2026

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