leads from email
Email Drives 529 Leads and Revenue Growth for Mobility Bathroom Specialists.
We’ve had considerable success building a solid SEO and PPC platform that’s helping them to grow beyond their initial goals.
The Challenge
We’ve worked with Age Care Bathrooms since the summer of 2023, and in our time working together, we’ve had considerable success building a solid SEO and PPC platform that’s helping them to grow beyond their initial goals.
To continue on that growth trajectory, we worked with Age Care Bathrooms to upgrade their Email Marketing to help nurture subscribers and drive high-quality conversions.
The Business
Age Care Bathrooms is a family-run business that designs and installs mobility-friendly bathrooms for elderly and disabled people across the UK. Their services include walk-in showers, baths, and wheelchair-accessible wetrooms.
The Goal
The goal was to turn email marketing into a consistent source of high-quality leads and revenue. Specifically, this included growing subscribers, re-engaging inactive contacts, and converting more brochure downloads and PPC traffic.
The Strategy
Smarter Segmentation
Age Care Bathrooms serves both urgent-need customers and people planning ahead. A single email journey would not work. We introduced segmented sign-up forms that route subscribers into focused lists based on their interests, such as mobility bathrooms, showers, baths, or general advice. This allowed us to deliver more relevant content, reduce sales friction, and improve lead quality.
Automated Nurture Workflows
We created 10 automated workflows to nurture contacts based on how they entered the funnel, whether from a brochure download, landing pages, or newsletter sign-up. Each sequence delivered helpful content, handled objections, and guided users toward the next step, such as booking a call or requesting a site visit. These workflows created a scalable system for converting leads without manual follow-up.
Drive Leads With Regular Newsletters
In June 2024, we introduced a bi-weekly newsletter strategy to keep Age Care Bathrooms visible and helpful during longer sales cycles. While the client initially hesitated about increasing email frequency, early engagement proved that subscribers welcomed consistent, relevant content.
Building on this success, we shifted to weekly newsletters in January 2025. This consistent communication directly contributed to increased enquiries and revenue.
Working with Exposure Ninja for the past 18 months has had a fantastic impact on our business. Through continuous optimisation, we’ve perfected our PPC campaigns, ensuring a steady flow of high-quality traffic to our website. On the SEO side, we’ve steadily climbed the rankings by focusing on the keywords that matter most to our audience. Their expertise has not only improved our digital presence but has also helped shape our long-term marketing strategy for sustained growth.
Sam Davies
Director - Age Care Bathrooms
The Results
Email generated 529 high-intent leads, making it one of Age Care Bathrooms’ most reliable lead-generation channels. 233 of these came directly from automated workflows, proving the system could convert both new and previously lost PPC leads at scale. With an average open rate of 35% and a click-through rate (CTR) of 28%, email shifted from a support channel to a growth engine.
HubSpot-recorded leads increased by 775% year-on-year (YoY), alongside a 145% increase in GA4-tracked leads. This was driven by smarter segmentation, stronger nurture journeys, and consistently higher engagement across email campaigns.
Email-driven revenue increased by 127%, proving the strategy delivered commercial impact, not just engagement. Weekly newsletters helped support the strongest email revenue month on record, generating £61,966 in March 2025 while maintaining a 20% average open rate and 8% CTR.
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