Updated on 02 Sep 2026

EN Podcast #21: Google Tag Manager, Twitter Ads and LinkedIn ads


 

Listen on iTunes | Stitcher | Libsyn

Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following Twitter Hourlies (and how to find local Twitter Hourlies). Finally we discuss LinkedIn’s new sponsored InMail ads, and how you can use them to target specific job roles in companies which would be a good fit for your products or service.