How to find long-tail keywords to enhance your website’s visibility
Long-tail keywords are a great way to get your website ranking on search engines. Discover how to find these keywords with our guide.
Our SEO guide is here to help you implement a fantastic SEO strategy and drive more traffic to your website. In this chapter, we explain how to find long-tail keywords and why they are so important for your ranking and website visibility.
When creating your list of keywords, you will have hopefully come up with a long list of keywords, some short and some long. As you will have seen in our guide about the most searched words on Google, a lot of short keywords with high volumes are difficult to rank for. This is one of the many reasons why long-tail keywords are better for website visibility.
In this guide, we’ll tell you not only why you need to focus on long-tail keywords, but also how to find long-tail keywords for your website.
What are long-tail keywords?
The clue is in the name! Long-tail keywords are those keywords which are typically longer than the norm and are very specific. If an internet user wants to buy or find something very unique, that’s what they’re going to search for. If you target these keywords in your copy and blogs, the likelihood of users finding you (just who they need) are higher.
Why long-tail keywords are better for your website
Long-tail keywords are easier to rank for as there is less competition. The more generic a keyword, the harder it will be to rank for it. What’s more, if a keyword is generic, the intent of the user is so diverse. It could be informational or transactional, meaning you’re not 100% sure what they are looking for.
Higher conversion rate and lower bounce rate
‘Womens white Nike trainers’ is a long-tail keyword. If I’m looking to buy these and your website comes up first and is exactly what I’m looking for, I have a much higher chance of converting and less chance of bouncing back to Google.
Remember: you want to get the user to where they want to be, as soon as possible. Make sure you have all the details on the landing page. If the first page they land on has exactly what they’re looking for, they won’t leave.
Great for creating blogs
Long-tail keywords are perfect for creating blog posts. If you’re not sure what to write about on your blog, targeting those long-tail keywords are perfect. They can help you to rank and as long as you have a sweet call to action on the blog page, they are more likely to convert.
How can you find long-tail keywords
There are a few different ways to find long-tail keywords. These two methods are two of the best. Once you identify some long-tail keywords, you can use your knowledge of keyword analysis to decide which ones to target.
In our previous chapter about the most searched Google words, we mentioned how a Google search itself can tell you which keywords have a higher search volume. As well as this, it can also tell you some long-tail keywords. When I search for women’s Nike trainers, if I scroll to the bottom of Google, it lists suggested searches. Many of them are longer.
Answer The Public
Another tool we’ve spoken about previously and a fantastic one for finding long-tail keywords. It lists questions, prepositions, comparisons and related keywords. A great resource and way to springboard ideas.
Exposure Ninja can help you find the long-term keywords which will be most profitable to your business. Contact us today for your free marketing review and kick-start your digital marketing campaign.