How to Do a Keyword Analysis With Free Keyword Tools
Keyword analysis doesn’t need to cost you a lot of money. In fact, there are keyword tools which can make it easy and affordable — because they don’t cost a dime
Now that you understand what keyword research is and why it’s so important, the next step is to conduct the keyword analysis. This will help you to identify which keywords you need to target. This part of our SEO guide will discuss how to do keyword research and which keyword research tools to use. All the tools we discuss are used by online marketing companies, such as Exposure Ninja.
The tools are easy to use and, even better — some of them are free! Offering free tools for keyword research makes the internet a level playing field for businesses of all sizes.
How to do keyword research
The first step of your keyword research is to identify keywords which you would like your website to rank for. Think of as many keywords as you possibly can (you won’t end up targeting all of them). What are people searching for? Are they looking to buy something? Or do they just want information?
Brainstorm as many keywords as you can think of which people would use to search for you and which describe your products and services. If you’re struggling to think of keywords or the phrases that people will use, the following keyword search websites are a great start:
- Answer the Public – This tool will produce questions and phrases that users are searching for on Google on Bing. It’s great for generating keywords and thinking of potential content for your website.
- LSIGraph – This tool allows you to enter a keyword and generates similar keywords that people are searching for.
Once you have your list of keywords which you think people want, you need to do some keyword analysis.
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Free keyword tools to use for keyword analysis
Having the list is great, but now you need to know which keywords are valuable and worth your time to target. Some keywords from your list might have little or no search volume, so aren’t worth targeting. Others could have such a high volume that it makes them difficult to rank for. Just because a keyword isn’t ranking now doesn’t mean it won’t in the future.
For example, over the past decade, the keyword “drone” has increased significantly in search volume and value as they’ve been produced and are more widely available. In 2004, not many people would have known what a drone is.
One of the simplest ways to see where you and your competitors are ranking is to do a simple Google search with your keywords. Remember to always use incognito mode because it won’t remember your previous searches and any results that you’ve already clicked on.
For more in-depth keyword analysis, we recommend using these free keyword tools. The free tools will tell you some of the following information:
- Search volume
- Difficulty to rank
- Current high-ranking websites
- Related keywords
Different tools will allow you to type in a website or a keyword. Most of these tools have a paid version if you want more analysis and information. However, to start with, the free versions are excellent.
- KWFinder – This is an excellent free tool. KWFinder allows you to type in a keyword and it will show you the top-ranking websites, how easy it is to rank for the keyword and other suggested keywords.
The results for ‘womens Nike trainers’ show us that it would be possible to rank for the keyword. We can see that it has high search volumes of over 25k each month.
- SEMRush – SEMRush allows you to search for a keyword or website. You will be able to see where keywords rank, the volume of users searching for that keyword and the number of websites ranking for that keyword.
- Moz Keyword Research – Moz allows you to search for keywords and websites. It’s a good time to check out how you are ranking for certain keywords and where there is room for improvement. It’s also a great way to see what your competitors are ranking for.
- Google AdWords keyword tool – This tool is useful if you plan on launching an AdWords campaign. For organic ranking, the other tools are better.
After your keyword analysis, you can then begin to understand which keywords you should be targeting and how you can use your keywords to rank. As mentioned previously, keyword analysis is an ongoing process. You should check your rankings each month for any movement or increased search volume.
Remember: Each keyword search has different intent
There are different types of keyword searches. Some people are just looking for information; these are informational searches. Transactional searches are those looking to do something. Finally, there are navigational searches. These searches are for a specific website, but the user will put it into a search engine. For example, they will search for “Facebook”’
It’s important to remember this during your keyword research phase and understand keyword intent is variable. Some keywords may cross over into two different search intentions. But, it’s important to address different users’ issues.
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