How To Do On-page SEO Right

Feature image for How To Do On-page SEO Right

On-page SEO needn’t be stressful. Our SEO guide provides you with all the details about how to do the best on-page SEO.

As part of our SEO guide, we have discussed in-length keywords and the importance of thorough keyword analysis. Now, it’s time to turn our attention to on-page SEO.

We’re here to tell you exactly what on-page SEO is and how to do it the right way. Over the years, black hat SEO techniques have plagued the internet as websites have received penalties for doing on-page SEO the wrong way. All the techniques we discuss are how to do on-page SEO the right way. Do these and not only will your website start ranking, but users will be more likely to stick around on your webpage, too.

What is on-page SEO?

On-page SEO is also known as on-site optimisation. Keywords are the start of SEO, but there are other tips and tricks which you can do on each page of your website. Each page can be optimised for people to find it more easily on Google and to increase your click-through rate.

On-page SEO can be about both content and HTML, so there are a lot of different techniques which can be done. We’ll talk you through each one and the benefits it brings to your website.

To get more SEO help for your website, remember to claim your free marketing review from our expert Ninjas.

The right techniques for on-page SEO

All these techniques will help your ranking or improve your click-through rate. If you’re running a WordPress website, installing Yoast (even the free version) can help with flagging up tweaks which will improve your on-page SEO.

Create the best page content

The content on every web page should be targeting a keyword you want to rank for. But, more than that, the content should be exactly what your user is looking for. If you provide them with all the information they need, they’re going stick around and convert. Competition is high and creating content which is literally better than everyone else’s is going to help you.

The ‘best’ content will look different on every website, but here are a few essentials to have in your content:

  • Keywords
  • Internal links
  • External (relevant) links
  • Images or other visual tools
  • Headings (we’ll come to that shortly)

Create an easy-to-read page slug (URL)

Every page has a URL and it needs to be simple. It should sum up exactly what the page is. You can see from above that the URL for this webpage is This explains exactly what the page is about without any fuss or being hidden in lots of categories.

Write title and heading tags

These tags have so many benefits. First of all, it gives users a better experience. If they land on a web page and see categories and subheadings, it’s easier for them to read and find what they’re looking for.

Secondly, when Google reads your content, it looks at the title tags and headings. If your keywords are placed in a heading or title, it will understand that this is what your page is about. There are lots of different tags available to use. Always try and put your keywords in titles and headings. We will discuss this further in our next chapter about writing an SEO-friendly page title.

Write a meta description

A meta description is the description below a search result on Google. If you create an awesome meta description, people will know exactly what they are clicking on. If your meta description does its job well enough, there should be no reason why people click back to Google.

Screenshot of's meta description

The meta description appears directly below the search result.

Check the site speed

If your website is too slow, people will leave. For eCommerce websites, nearly 50% of people will leave if the web page doesn’t load in three seconds. The online market is so competitive that even a second can make such a huge difference. Your website and the images or videos on your website need to load quickly. Otherwise, people will go elsewhere.

What next?

Using the above techniques you can begin to optimise your website content to improve rankings and click-through rates. If you’re not quite sure where to start, our next chapter talks you through writing an SEO page title — which is super important. We’ve also put together a step-by-step guide for checking your on-page SEO. We’re here to help you every step of the way with your SEO campaign.

Exposure Ninja can check your on-page SEO for free! Yes, that’s right. Request your free marketing review from our expert team. They will give you actionable points about how to improve your digital marketing.

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