How to do Content Marketing
So, you’re thinking about content marketing outreach? You want to develop your current content marketing strategy, you want to spread some knowledge, and you want to build backlinks to your website? Well, before you get started, there are four things you’ll need to learn.
If you can master all four, you might just learn how to do content marketing. If not, you can always hire our team of Ninjas to do it for you…
Want to learn how to do content marketing? Follow these four easy steps…
Can you imagine an article about Harley Davidsons on Vogue’s website? Probably not.
Can you imagine any reason why a business selling Harley Davidsons would want to be featured on Vogue’s website? Probably not.
No self-respecting fashion website will be interested in a guest post from a motorcycle repair shop, and no motorcycle repair shop should want to be featured on a fashion website.
The key is to keep it related to your keywords and your industry, whether that’s checking what your competitors are doing, checking Google, or using Twitter.
By keeping your finger on the pulse of what’s happening, you’ll be able to find the right topic at the right time. Great online writing is just as much about speed as it is about creativity.
You might have the perfect story — with the perfect pun and the perfect headline — but if it’s about the 2012 Olympics, you’re a tad too late. Unless, of course, there is some reason that the Olympics 2012 deserves some kind of mention — such as a long-awaited Spice Girls reunion!
The next step is to actually pitch articles to publications. Whether or not you need to do this depends on the type of content marketing strategy you’re using. If you just plan on creating content for your own blog, pitching to other websites isn’t necessary.
However, if you want to be featured on other websites — in order to boost your authority and earn backlinks — you’re going to need to learn how to pitch articles to publications. In our experience, you need both a regularly updated blog and backlinks from well-written guest posts in order to really boost your ranking.
As such, you’ll need to pitch, and It’ll be hard and a bit nerve-racking at first. Yet, pitching means sending a lot of emails. So, in time, it’s something which you’ll be able to perfect your technique in. Like anything else, it’s something which requires practice. There’s no secret to it; the only trick is having the motivation to put the work in.
The final part of any content marketing strategy is to measure your ROI (return on investment). Or, rather, it’s the first part of any content marketing strategy and it’s the thing you should be doing throughout the campaign. Figuring out your return on investment is vital, because what’s the point of any of this otherwise?
Unlike brand awareness, the ROI of content marketing is easy to measure. All those shares, backlinks, and ranking increases add up to an increase in the most important metric of all: sales. This won’t happen overnight, so you need to keep track of your data — and know which data to keep track of — from day one, so that you can spend more money on what’s working and stop doing what’s not working.
Can anyone learn how to do content marketing? Absolutely! But…
…You’re going to need to put a lot of work in. Learning how to implement a content marketing strategy is a bit like learning how to play the drums. Figuring out the basics is easy, but mastering it is a different matter entirely.
So, if you understand the great benefits of content marketing but don’t have the time or the energy to learn how to be a content marketing maestro, don’t worry! Our Ninjas are some of the best content marketing experts out there, forging a reputation out of creating superb, results-driven content for websites just like yours.
If you want our expert team of Ninjas to talk you through how to implement a kick-ass content marketing strategy, contact Exposure Ninja today for a FREE website review!