84 Tools Every Marketing Manager Needs
As we’ve covered this topic in detail, we’ll leave out any other overarching project-based tools. Instead, expect to find other tools that make individual activities easier, helping you to automate processes, rely on expert sources and organise files.
There are a whopping 84 tools on this list, offering a whole lot of help that you’re currently missing out on.
Marketing Manager Tools for Content Marketing
1. Hemingway app — Improve your writing’s readability with this app. Seriously, every single word of this course has been vetted using Hemingway.
2. Grammarly — Erase grammar and spelling issues in any written content. This micro-step will make your editor’s life so much easier.
3. Dropbox Paper — Let your team’s creative juices flow in an initial digital brainstorming document. Add emojis and stickers to give context and just have fun with it.
4. Buzzsumo — Analyse content performance to remove visual bias and find high-performing influencers. Buzzsumo is one of the best content tools for spying on competitors.
5. Character Count — Easily check the length of your page titles, meta descriptions and tweets. This simple text box will make you aware of your rambling, fumbling sentences and amount of available whitespace.
6. Capitalize My Title — Pick a house style and stick with it. Copy and paste any title or headline to get it automatically adjusted.
7. Headline Analyzer — Say goodbye to lacklustre headlines with this tool from CoSchedule. Drop your headline in the search bar to start editing in real-time.
8. Free Title Generator — Isaac Newton endorses this gem from SEMRush. Let your content topic apples fall from the tree to come up with jaw-dropping content concepts.
9. Plagiarism Checker — Check your content line by line to make sure you’re not promoting duplicate material. Remember — purposeful and accidental plagiarism is a no-no in the online sphere.
10. Google Alerts — Get updates of keywords direct to your inbox. Follow target keywords, brand names and industry jargon to get in the know — minus the research.
11. Google Trends — Search and view the trajectory of a topic or term. Is your next content topic hot right now? Find out whether it’s what the web is searching for.
12. Rocket Reach — Download as a Chrome extension or visit the landing page to find the email address of pretty much anyone on the web. Find journos, editors and CEOs in a click.
13. Pitchbox — Create outreach campaigns and automate follow-up emails to influencers, journalists and editors. This tool is great for those working on large-scale content marketing campaigns.
14. Streak — An email management system that integrates with Gmail. Streak will allow you to create customised streaks so you can keep track of how far along each prospect is in your pipeline.
15. HubSpot Persona — Create a customer avatar using customer data and HubSpot’s easy-to-use tool. The finished result will keep your marketing focused on the right demographic and you can share it across the team.
16. MailChimp — Get a little help with your email marketing campaigns. MailChimp has plenty of email templates as well as software to help you build mailing lists and track ongoing newsletters.
17. Google Surveys — Conduct surveys on a modest budget and filter results by age and gender. With solid data, your headlines will be compelling and your chances of getting mentioned will increase.
18. YouGov — Also a tool to canvass public opinion, YouGov is slightly on the pricier side — but for good reasons. With this tool, you’ll get a representative answer that’s instantly trusted by journos.
19. HARO — Otherwise known as Help A Reporter Out, HARO gives you the choice of being a source or a journalist. Sign up for daily emails to receive opportunities to provide comments for articles placed in seriously impressive websites. We’ve used this tool to get featured in Forbes.
20. Source Bottle — Any opportunities that aren’t visible on HARO will be present in Source Bottle’s newsletter subscription. At no cost, there’s no harm in signing up to both publicity platforms.
21. Kolabtree — Want an expert opinion? This platform allows you to tailor your search to scientists and researchers who hold the relevant qualifications to back up their claims.
Marketing Manager Tools for SEO
22. Answer the Public — Get instant access to a spider-diagram of the web’s most asked questions in your industry. Simply type a topic or keyword into the search bar to be presented with reams of data.
23. Moz — This comprehensive tool includes a rank checker, link explorer and local search. However, it’s most common function is Moz’s Domain Authority bar that rates the validity of every website ever.
24. Screaming Frog —- Thinking about getting technical? This leading website crawler will be your best friend. With it, you can quickly audit sites and identify issues.
25. Keywords Everywhere — This Chrome extension is a firm favourite with most of our team. Simple but effective, Keywords Everywhere offers related terms for anything you search.
26. Neil Patel’s Ubersuggest — If you’re looking just to scratch the surface with SEO, Ubersuggest will offer a domain overview to give you a glimpse of yours and your competitors positioning in search.
27. Majestic — Search enthusiasts might prefer to use Majestic, which gives a more substantial overview, offering accurate website data that trumps basic domain authority.
28. Google Autocomplete — Arguably the most obvious SEO item, this search feature might be hard-pressed to be labelled a tool in itself. That said, experts rely on autocomplete as its results come from the horse’s mouth — Google.
29. Google Analytics — As its name suggests, Google Analytics helps you to analyse your website’s data, allowing you to review customer conversion, visitation and more. Most marketers are glued to this dashboard, referencing it in reports and using it as a key performance metric.
30. Google Keyword Planner — You don’t have to be a master of online ads when using Google’s Keyword Planner. The tool will suggest keywords relevant to your business and give bid estimates.
31. Google Search Console — Wondering why there are so many Google tools in SEO? It’s probably got something to do with the hold this search engine has over us. Google Search Console is no different, allowing marketers to fix website errors and begin to shine in search.
32. SimilarWeb — Focusing on your SEO is great. Focusing on your competitors is even better. SimilarWeb gives you a benchmark against your industry competitors so you can focus on positioning.
33. Ahrefs — You have to pay for this famed search tool. In fact, even a seven-day trial will cost you. Perhaps its cost is testament to how good Ahrefs is at allowing you to monitor search relative to your competitors.
34. SEMRush — This is another “full-service” SEO tool you can use exclusively for all of your optimisation tasks. Unlike Ahrefs, you can grab a free trial to test its worth. You can try SEMrush for free for 30 days using our exclusive offer by visiting thankyouninjas.com*
35. SurferSEO — Write articles directly in SurferSEO to gauge how well optimised they are for search. You’ll get prompts to use keywords in headlines, as well as the related terms you should make mention of.
36. Clearscope — A bit like SurferSEO but better. Clearscope will cost you more yet is likely to provide more accurate keywords. The academic grading makes it easy to know when you’ve done enough to publish.
37. Yoast — This WordPress plug-in works on a traffic light system letting you know when your page content is good to go.
Marketing Manager Tools for Social Media
38. Canva* — You don’t have to be a whizz on Photoshop to create picture-perfect posts. Even if you are well-versed in graphic design, you’ll save a bunch of time using post templates and free graphics.
39. Buffer — Prepare and schedule your social content ahead of time. You’ll never forget to publish a post and resort to dropping something at an off-peak period again.
40. Hootsuite — Widely considered Buffer’s rival, Hootsuite also allows you to manage social media content out-of-platform. You can schedule, preview and analyse posts using this tool.
41. Rev — This transcription tool gives you quick subtitles and captions on your social videos to make content more inclusive, engaging and successful.
42. Giphy — Search gifs or make your own using Giphy — the web’s most relatable hub of content. We all know GIFs can add fun to an otherwise boring message, spark debate on Twitter and spice up corporate social replies — so use them.
43. Landscape — This tool courtesy of Sprout Social is a quick way to resize your images for social media. Make cover photos, profile images and main posts in a flash.
44. Meet Edgar — Like the other social media scheduling tools but automated. Meet Edgar uses machine learning to pull quotes from your blogs — so you don’t have to write original status every single day.
45. Mention — Learn about social listening and let this automated tool do all of the eavesdropping for you. You can effectively monitor the success of your campaign and whether you were successful in creating a buzz.
46. TweetDeck — As a conversational platform, Twitter requires its own communication management tool in the form of TweetDeck. See real live comments, reactions and re-tweets using this dashboard-style tool. If your goal is to reply to everyone on Twitter, this is a must-have.
47. Unsplash — Get professional images for free. Search a keyword to be met with thousands of non-copyright images to use on your socials and beyond.
48. Pexels — If you ever run out of image options on Unsplash, there’s always Pexels. This website shows both stock-free images and videos to help step up your social game.
49. Color Picker — In the process of colour coding your feed? Let this tool guide your decision by analogous colours and colour harmonies.
50. Pinterest — Struggling for social content inspo? Build boards on Pinterest of visuals that inspire and excite you.
51. Wavve — Share audio content on social but don’t make it boring. This tool uses your audio files to create a visual wave so you can drive traffic to online interviews, YouTube videos and podcasts via social.
52. Promo — Make marketing videos without filming a second of footage. You can make videos for desktop as well as for stand-out social feeds.
Marketing Manager Tools for Productivity
53. Hubstaff* — Track productivity and time worked using this in-built timer. Use it for your personal development or roll it out to your entire team.
54. IFTTT (If This Then That) — Give cross-application instructions to automate shortcut sequences. Sync your calendar, Twitter account, home lighting system and fast-food app (if you want to).
55. Hotjar* — Become a stalker, in the best possible way. Install this website heatmap to quickly identify the problem areas of your site that need immediate attention.
56. Todoist — A fancy version of your iPhone notes, Todoist is any colour coders dream. The digital to-do list can be segmented for both your personal and work errands, so you never neglect any important aspect of your life.
57. Quip — Quip is a medley of both instant messaging and digital documents. You can now effectively live chat while writing reports or checking important documents.
58. Evernote — If you’re the sort of marketing manager who flits from desktop to mobile, this note-taking app will work for you. This is more than jotting down notes — with Evernote you can clip extracts from the web and find words in handwritten text.
59. Google Calendar — Especially handy if you’re using Gmail and Google Hangouts to make appointments, Google Calendar will automatically show upcoming calls and events to give you an overview of your schedule.
60. Google Keep — If you like note-taking in all formats, Google Keep will give you a Pinterest-style note board for audio clips, written thoughts and pinned items. In work terms, you can set up reminders for recurring tasks too.
61. LastPass — As a marketing manager, you’ll no doubt be dealing with lots of personal and sensitive information. Keep passwords and data protected by only sharing logins via LastPass. Plus, you won’t have to remember any details once they’re stored in your vault.
62. Alfred — This MacOS app is like a virtual PA. It will help to make everything to do with your desktop productive, including basics like searching for files and system commands to the unexpected, like accessing your music.
63. Freedom — Finding it hard to concentrate? Focus better with Freedom, which removes all technological distractions while working.
64. F.lux — Take better care of your eye health so that long periods of screen-time don’t feel so tiresome. F.lux automatically adjusts the level and warmth of screen light depending on the time of day.
65. RescueTime — This tool promises to rescue time and optimise energy by detailing just how much time you’re spending on different online apps. Set custom work hours, get alerts and analyse historical data with this app.
66. SaneBox — Going insane checking your overflowing inbox? SaneBox is another automation app that takes care of spam and unimportant messages so you can spend less time sifting through your emails.
67. Forest — If you’re a visual person or someone addicted to their smartphone, you’ll enjoy building a virtual forest with this app that grows trees while you’re away.
Marketing Manager Tools for Finance
68. Quickbooks — Take care of your accounts, payroll and self-assessment online using QuickBooks. This a DIY accountancy software that makes bookkeeping do-able.
69. Xero — Another piece of accountancy kit that even has a project management feature. With Xero, you can keep a close eye on project budgets as well as keep tabs on your wider company finances.
70. Google Sheets — When money’s involved, a spreadsheet is always the answer. Google Sheets allows you to store financial files in a secure drive that all relevant team members and stakeholders can access.
Marketing Manager Tools for Client Communication
71. Dropbox — Share files that are too big for email. Show creative briefs, high-resolution photos and comprehensive reports.
72. Calendly — Make sure your door is wide open for ten-minute calls that you don’t need to organised via email. Clients can choose from pre-arranged slots (as can team members if needed).
73. Google Hangouts — One of the many video call software available online, Google Hangouts allows you to add multiple participants into a conference call while sharing screens and chatting via instant message.
74. Google Drive — Make it easier for your clients to access, edit and share documents. With in-document editing, Google Drive makes spreadsheets, presentations and written text collaborative.
75. Google Slides — Enhance your presentations to make proposals, upsells and live reporting impossible to resist. If you’re planning on presenting with another team member, Google’s version of Microsoft’s Powerpoint makes team creation easier.
76. Screencast-o-matic — Record your screen to create tutorials, proposals and reviews that are engaging, easy-to-understand and personable.
77. DocuSign — Strike a deal, in the moment, when your client is in the mood. This e-signature integration allows participants to sign legally binding documents from their home environment.
Marketing Manager Tools for Training
78. HubSpot Blog — Through gritted teeth, we have to admit HubSpot hosts the ultimate marketing blog. From respected industry reports and in-depth tutorials to beginner guides, this blog has got it all for your personal development, as well as your team’s.
79. Skillshare — Take a collaborative approach to training and assign Skillshare videos to your team. Experts, freelancers and industry figureheads film and upload how-to videos on every topic imaginable.
80. Udemy — Give your training time some structure with this online library of courses. These resources are great for ensuring your entire team is well-versed in a specific, timely topic like data privacy.
81. Exposure Ninja Digital Marketing Podcast — It’s time to plug our own stuff. Podcasts are a great way to soak up important information while you’re busy running, driving or typing. Audio learning is the perfect format for a busy marketing manager.
82. Exposure Ninja Blog — Skip straight to specialisms like SEO, Content Marketing and Website Development to find plain English guides and actionable advice.
83. Exposure Ninja Training Guides — Browse our library of training guides for targeted and specific advice on core marketing practices. Brush up on your knowledge or assign to new employees.
84. Exposure Ninja Remote Work Revolution — Take a leap of faith and learn how to make your digital marketing team remote. Use the guide to learn about the practical processes involved — as well as the impact it has on wellbeing and company culture.
You’ve Got Tools. Now, Where’s the Instructions?
We all know that the power of tools quickly diminishes without the knowledge of how or when to use them.
You can’t use a spirit level to tighten screws or find balance using an Allen key.
That’s why we can’t sign out without saying a few words on how to implement the above range of tools.
You won’t find that sinking feeling of unpacking IKEA’s flatpack furniture only to be met with confusing diagrams that look nothing like the real deal. Our instructions are nice and clear.
Consider the following:
- Use Your Common Sense — That’s right, our formal advice is that the onus is on you. Realistically, you won’t need all 84 tools today. Instead, you’ll know which you could do with implementing this afternoon, which next week and the ones you should start thinking about using a few months down the line.
- If You Don’t Find Something Useful, Someone Else Will — Perhaps you’re reading through this list dismissing productivity apps and training resources as things you don’t want or need. Yet, it’s always helpful to keep these resources on file for team members who might have a skills gap or a productivity problem.
- Don’t Double up on Similar Tools — A few of the tools featured on this list present a cross over — such as Buffer and Hootsuite, for example. We’re not suggesting you use both social media scheduling tools and pay double the monthly subscription. Instead, you should review the best fit for your business. That said, there are some instances where different variations of the same tool — especially when they’re free — might help to offer another perspective. Keyword research tools are a good example of this.
- Take the Task in Hand into Consideration — There are 15 social media tools and 15 productivity tools on this list. Using 15 tools to write a single social post or implementing 15 productivity tools to save time will hardly be worth it. In fact, we’d guess your social post would sound and look robotic and over-the-top while you might actually lose time (and significant storage space) by downloading so many productivity apps. Rather, you should cherry-pick tools that solve your problems given the task at hand. Keep noticing a niggling headache when working in the evenings? F.lux should be your go-to. Are all of your competitors outperforming you with video content? Pick Promo for your next post creation session.
*Some links within this article are affiliate links which Exposure Ninja receives a fee for promoting (these links are not sponsored). Exposure Ninja only promotes services we already use within our marketing stack