We’ll turn our immediate attention to recruiting talent, which is the first task — as well as an ongoing responsibility of your role in managing a digital marketing team. We remind you that ping pong tables are a waste of time as are conceptual interview questions.
Next, you’ll need to tackle the momentous task of training your digital marketing recruits. The rapid pace of this industry means no individual is ever labelled as “qualified” including your most senior staff.
Unlike other company departments, marketing team members are likely to have wildly different specialisms and parts to play in overarching projects. This makes structuring your team confusing yet crucial to add order to creative campaigns.
Finally, you’ll need to be able to recognise, reward and even discipline your team members according to their performance. In this section, we’ll talk about how to measure a project’s success, as well as how to hold individuals accountable in a department where constant teamwork is required.