“Strategy” is one of those buzzwords that confuses new marketers and fills even the most established marketer with dread. But before you switch off, hear us out.
It doesn’t have to be that way.
In this section, we unpack and simplify the concept of strategy, showing you how to build an effective plan for all your marketing activities.
No jargon. No vague explanations. No fake promises.
Covering things like PPC, SEO and email marketing, we show you where each plan slots into your overall marketing strategy and how to deliver it to teams in a way that will make them eagerly sit up and pay attention.
Scoff the entire strategy guide or pick at the pages that will help you to deliver winning proposals: