Digital Marketing Growth Guides

Learn how to be a successful marketing manager who delivers on their goals

Do you want to learn how to create successful marketing strategies?

Do you have traffic, lead, and sales goals you need to meet?

Are you leading a marketing team for the first time?

If so, this is the perfect marketing manager guide for you.

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Fundamentals

To be successful in anything, you first need to know the fundamentals. In this kickstart, you’ll discover our secrets on the fundamentals of marketing. You’ll find everything from marketing definitions to frameworks for analysis here.

If you’re new to the game, you’ll want to absorb this information like a sponge. For veterans, this section will give you a refresh of the basics — which we can all benefit from now and then — without leaving you falling asleep at your desk.

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Skills

Next, identify the skills you’ll need to learn. Already an established marketer? Use this section to conduct a skills audit, either on yourself or others.

This skills section goes much further than listing a few key marketing traits. We talk about the design, finance and leadership skills that every successful marketing manager needs. Consider this your blueprint to success.

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Research

We don’t build marketing strategies blind, and neither should you. That’s why our third section is all about research.

Spying on your competitors and keeping a close eye on their marketing is a free and underutilised tool for success.

After completion, you’ll know how to gauge a snapshot of your market, dig into your customer’s psyche and keep close tabs on your competitors. Plus, you’ll be able to choose a profitable digital marketing channel using real data, rather than just relying on your gut.

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Strategy

“Strategy” is a marketing buzzword that we contextualise in section four.

If you’re a die-hard marketer, developing a strategy will be natural to you by now. But that doesn’t mean you enjoy it, or that it’s quick and easy to do. We’ll give you some concrete tools and downloadables to save you some time on this step.

If you’re a beginner with no idea where to start, we’ll explain what creating a strategy involves and go in-depth about sub-strategies like SEO and PPC. Read this, and putting together your first strategy will be easy-peasy.

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Project Management

In section five, we focus on the “manager” part of your job title, whether that means getting you equipped to manage your first campaign or helping you to enhance your 100th.

Discover project management tools you’ll wonder how you ever lived without and feel cool, calm and collected with all the moving parts of your marketing campaign.

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Reporting

Make your hard work worthwhile by being able to shout about it in a language real people understand.

Want to impress your client, your boss or your colleagues? We give you the tools to build impressive reports that are based on hard facts, not feelings.

But that doesn’t mean that your reports have to be complicated, convoluted and, well, boring. Whether you’re having trouble setting KPIs, calculating your ROI or measuring overall marketing success, we’ll help you through it. To top it off, you’ll learn how to put the numbers together in a neat package that your clients can actually understand.

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Growth

As you gain knowledge, you’ll start to grow. And so too will your traffic, leads and sales.

If you’re ready to progress or feeling the pressure from elsewhere to expand, we’ll help you to clear space for a bigger roster and teach you how to attract an ever-expanding audience.

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Team Management

In our penultimate section, we focus on your tight-knit team and how to grow it.

Regardless of whether you’re hiring your first employee or leading an entire department, we’ll show you the must-have tools to take your team to the next level. Hiring, firing, moulding and measuring your team will be a breeze.

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Tools

We promised a marketing manager toolbox and in this final section, we deliver.

If you’re looking for the ultimate list of marketing tools, you’ve landed in the right place. We’ll show you everything a marketing manager needs to save time, cultivate success and see results.

We’ll even talk about the best way to use your toolbox to achieve your goals — because just because you have a handsaw doesn’t always mean it’s going to be the right tool for the job.

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