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Last Updated On June 21, 2018
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Welcome to the ultimate guide to content marketing — brought to you by the people who literally wrote the book on it! At Exposure Ninja, we take great pride in real, actionable, pragmatic content marketing advice brought to you in an unpretentious, straightforward, jargon-free way. After all, that’s how it should be!

In our experience, though, that’s not how it is. Countless content marketing guides out there try to mystify the process — trying to make it appear like some dark art which no-one else could possibly master.

The truth is that there is no trick, there are no silver bullets, and there’s no secret. All you need for a kick-ass content marketing campaign is the right knowledge and some hard work. By coming here, you’ve already taken the first step towards doing some of that hard work. The next bit is to read through our guide. If you have any questions about them, don’t hesitate to contact us!

What is Content Marketing?

In the first section of our Ultimate Guide to Content Marketing, the aim is to demystify content marketing by defining it and all of the other terms that go along with it. Once you understand it, you’ll have a better understanding of why it’s awesome for your business.

How to do Content Marketing

The second section of our guide focuses on how the actual work of content marketing is done. If you already know what content marketing is and how it can benefit your business, feel free to jump straight to this section.

How to Identify Bloggers Relevant to Your Business

Looking for bloggers to promote your business? Our third section covers everything from how to negotiate a price for sponsored content to how to run a blogger event.

What Is a Blog? (AKA Why Every Business Should Create a Blog!)

Content marketing isn’t just about reaching out to people; it’s about creating awesome content on your website which will bring people to you. This is why every business needs a blog. In this section, we explain the whole process from start to finish

The Ultimate Guide to SEO Blogs and SEO Content Writing

Content marketing and SEO are separate disciplines, but they need to be used together in order to truly sell a business. This section focuses on SEO best practices and how a little bit of SEO knowledge can go a long, long way.

If you want to speak to one of our awesome Ninjas about a content marketing plan for your business, contact Exposure Ninja today for a FREE website and marketing review worth hundreds of pounds!

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