The first stage in any successful digital PR or content marketing campaign is to identify your target audience. In this book, we share clear, step-by-step guides on identifying your market, where they hang out, what they respond to, and how to keep them interested in your business — without requiring a huge marketing budget.
Not getting any response to your blog? Struggling to find exciting topics to write about? This book will show you the simple process that you can use to identify the sort of topics that you audience really care about. Once you start viewing your blog in this way, traffic to your site can increase significantly.
Digital PR and Content Marketing is a ‘how long is a piece of string?’ job. You could spend 10 hours or 200 hours per month on this type of work, as the opportunities are virtually infinite.
But it’s not always purely about the time you have to invest. It’s also what you do with that time, staying focussed, and keeping momentum.
This book is written for people like this, and will show you how to prioritise and work through your own Digital PR campaign, without trying to sell you anything.
So whether you have 10 minutes per week, or 10 hours per day, this book will lay you out a plan that you can follow.
Banner ads and other regular forms of advertising are becoming outdated and the world of sponsored content is quickly becoming the go-to choice for advertising businesses. This book gives you the inside scoop on what sponsored content advertising is, how and where to use it, and how to get the most from the money you spend.
