Discover how to get your business featured on some of the World’s biggest and most authoritative websites
In a World where competition for attention is more fiercely fought than ever, businesses that create the content which capture their audience’s eyeballs can be ‘top of mind’. But content marketing and digital PR go way further than just attracting attention.
In this book, we share the Exposure Ninja Content Marketing and Digital PR approach that has secured our clients features in Forbes, Entrepreneur, National Newspapers and live on primetime television. We’ll show you some quick ways to strike up relationships with gatekeepers and build your visibility through getting published, then how to capitalise on that visibility for profit.
Build your market online with blogs and outreach
The first stage in any successful digital PR or content marketing campaign is to identify your target audience. In this book, we share clear, step-by-step guides on identifying your market, where they hang out, what they respond to, and how to keep them interested in your business — without requiring a huge marketing budget.
How to write awesome content that publications want to post
Not getting any response to your blog? Struggling to find exciting topics to write about? This book will show you the simple process that you can use to identify the sort of topics that you audience really care about. Once you start viewing your blog in this way, traffic to your site can increase significantly.
How to create an easily manageable digital PR campaign while running your business
Digital PR and Content Marketing is a ‘how long is a piece of string?’ job. You could spend 10 hours or 200 hours per month on this type of work, as the opportunities are virtually infinite.
But it’s not always purely about the time you have to invest. It’s also what you do with that time, staying focussed, and keeping momentum.
This book is written for people like this, and will show you how to prioritise and work through your own Digital PR campaign, without trying to sell you anything.
So whether you have 10 minutes per week, or 10 hours per dat, this book will lay you out a plan that you can follow.
Learn how sponsored content works and how to use it effectively
Banner ads and other regular forms of advertising are becoming outdated and the world of sponsored content is quickly becoming the go-to choice for advertising businesses. This book gives you the inside scoop on what sponsored content advertising is, how and where to use it, and how to get the most from the money you spend.
Can my business benefit from this book?
Whether you’re a one-man band looking to grow, or a huge business looking for new avenues to market your services, The Ultimate Guide to Content Marketing & Digital PR will show you how to get profitable coverage that increases awareness of your business and ranking of your website.
Get your copy today on Amazon