To many businesses, social media represents a huge opportunity that you really want to take advantage of, believe will work, and get excited by, You look at other companies’ social channels with envy, seeing all the comments, shares and likes, and wonder how you could do this for yourself?
And yet, nothing you’ve tried seems to work. You’ve tried posting, you’ve tried sharing, you’ve tried asking questions to your audience. But nothing seems to get traction. You wonder, is it you? Is it your audience? Are you posting at the right times?