Want to know how to get your website on the first page of Google?
Head Ninja Tim wrote the first edition of this book back in 2012 after noticing a distinct lack of plain-English no-nonsense books about SEO. Whilst most were full of instructions about what not to do, and technical jargon designed to make the author sound clever, How to Get To The Top Of Google is written for people who just want simple step-by-step instructions to follow to increase their website’s ranking on Google.
You’ll learn how Google works, the crucial adjustments and optimisations to make to your website, and how to build your site’s authority and get it featured prominently around the net. Every step is laid out in an easy-to-follow guide that shows you how to plan an unstoppable marketing campaign.
Small changes that make a BIG difference
From choosing the most profitable keywords to target to improving the loading speed of your website; from mobile optimisation to writing the sort of content that picks up ranking, you’ll learn how it’s often small tweaks that add up to make big results.
You’ll go through a process of identifying which tweaks you need to make, and develop your own prioritised to-do list so that you can start increasing your ranking, traffic and sales as quickly as possible.
How to remove and stay safe from Google Penalties
Google’s guidelines about what is considered ‘safe’ and what is considered manipulation have never changed. But what has changed is how some SEO providers skirt round and abuse these guidelines.
This has left countless business owners suffering from reduced ranking and a decrease in sales as a result of a Google penalty. Fortunately, if your site has been penalised, getting the penalty removed is usually a fairly straightforward affair.
This book takes you behind the scenes of some penalty recoveries and shows you what to do to get yourself clean if you have been affected.
How to analyse and exploit your competitors’ weaknesses
Facing stiff competition? Struggling to get past page two? The good news is that every website is leaving gaps somewhere. We’ll show you how to spot the cracks in your competitors’ armour, exploit them, and how to dominate your market by targeting the opportunities they’ve missed, overtaking them in the parts they haven’t.
Can my business benefit from this book?
Written from years of experience in running SEO and digital marketing campaigns for businesses of all shapes and sizes and in every corner of the world, How To Get to the Top of Google is ideal whether you’re a small startup that needs a helping hand, or a large company looking to maximise every single penny of their marketing budget.
If you generate (or want to generate) customers for your business from Google, then you’ll benefit from this book.