Need a New Online Store,
Optimised to Increase Traffic
Whether you’re a pure eCommerce business or you use eCommerce in addition to traditional retail, your online store should be your top digital marketing priority. With eCommerce being so competitive, under-performing websites can drag down the profitability of other marketing channels and could mean the difference between thriving and merely surviving.
Exposure Ninja’s eCommerce websites are designed to maximise sales and increase traffic by being both conversion and search optimised — and look fantastic doing it.
The Core Ninja eCommerce Principles
Every eCommerce build is slightly different, but there are still some core principles which we use to guide every project.
1. First impressions count
With no other evidence to go on, visitors judge the quality of your service and your products by the quality of your website, so it’s crucial that yours looks truly world class. We build fully responsive layouts that look amazing, without sacrificing conversion optimisation.
2. Websites should be built to convert
eCommerce visitors are used to the ease of Amazon, so every eCommerce build we do focuses on shortening the buying process and removing obstacles between the visitor and the conversion.
One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.
3. Product pages should work HARD
Most eCommerce product pages are slacking off big time. Poor quality, short, generic product descriptions. A lack of video. Not enough user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be adequate for you?
We’ll build your product pages to allow you to add this content, user-generated reviews and product videos. Our professional Copy Ninjas can even write your product copy for you if you need us to.
4. Every eCommerce website should have built-in SEO as standard
We optimise all your eCommerce website’s core pages during the website build, saving you time and money compared to adding in optimisation afterwards. We’ll write and optimise your category page text, handle your metas, look after redirects and handle the submission of the website once it’s live. No extra charge, all handled as part of the build.
And because the SEO is handled by our dedicated SEO team (rather than a developer who read a book about SEO once), you know the work is up to the Ninja standard.
Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, in many cases we’re seeing that eCommerce websites need to be mobile first. If you’ll be generating a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be on mobile. Any conversion blockages that occur as a result of a poorly optimised experience can really impact the profitability of your traffic channels.
Every eCommerce website we design is built with mobile users in mind. By using responsive design as standard, we ensure that the shopping experience is smooth for visitors, whatever size device they are on.
Our eCommerce Website Building Process
Building an eCommerce website shouldn’t feel like swimming through a never-ending sea of treacle. But if you’ve worked with a web development company that is too small to cope or too large to care, you’ll know that it can be a drawn-out and excruciating process.
Fortunately, we’ve created a design and development process that removes the friction in some crucial areas to reduce the time and stress it takes to build your next eCommerce website. Here’s how it works:
Step 1: Research and specification
The first stage is to produce a clear website specification. We’ll do this together, guided by our research and discussion with you about the design and functionality elements that you’d particularly like to include. It’s important to get the website specification agreed before work begins to minimise any confusion or uncertainty later. We’ll run through this specification with you to make sure that we are all on the same page and understand each element.
Step 2: Homepage design
Once you’ve approved the specification, we’ll get to work instructing our Design Ninjas to design the new homepage. This allows us to create and iterate the website’s overall look and feel, as well as shared elements like the navigation, fonts and colour scheme.
To make the design feedback process as simple as possible, we’ll send you a link to the homepage design that allows you to click and add comments about any area of the design, directly on the design itself. This saves a lot of time compared to emails going backwards and forwards, trying to describe design elements and the changes required.
Step 3: Subpages designed
Once the homepage design is finalised, we’ll design content pages, blog pages, category pages and product pages. We’ll use the same design feedback process and only once the layouts of each of these pages are finalised do we then move on to the development stage.
Step 4: Development
During the development, we’ll be building out the signed-off design. We’ll add or upload products, import blog posts and carry out the onsite SEO.Once the website is built, we’ll run our pre-live QA (quality assurance) checks and send to you for final approval.
Step 5: Go live!
Once the website has been fully QA’d, we’ll agree a go live date and put the website live. We usually host on our speed-optimised server (and in fact, a year of hosting is included at no charge), which allows us to monitor the website’s performance and address any issues that arise.The SEO team will submit the website to Google, check redirections and make sure it’s being indexed properly, before finally signing off.
eCommerce Website Prices
We’ll price the website build according to the amount of work required. This price will be agreed upfront, along with the specification, before starting the build, so there are no sneaky hidden fees.
If you’d like a price for your eCommerce website project
Click below and tell us about your project. We’ll be in touch to arrange a free consultation to discuss your requirements and calculate the project price.
Which Types of ECommerce Websites Do We build?
From cleaning products to clothing, we’ve built a diverse range of eCommerce websites. The majority of the stores we build are WordPress WooCommerce-based, because:
What Type of Websites Do We Build?
We build the vast majority of our websites in WordPress. Here’s why:
- It’s very simple for clients to update their own websites, which is important if you’re going to be adding new products, categories and content.
- There are excellent third party integrations, with everything from stock control to fulfillment usually being only a plugin away (this also saves on development cost).
- It’s a dream for SEO.
- Being the world’s most popular website platform, there’s no risk of being trapped with an obsolete website that costs a fortune to redevelop.