Need a New Online Store,
Optimised to Increase Traffic
Whether you’re a pure eCommerce business or you use eCommerce in addition to traditional retail, your online store should be your top digital marketing priority. With eCommerce being so competitive, under-performing websites can drag down the profitability of other marketing channels and could mean the difference between thriving and merely surviving.
Exposure Ninja’s eCommerce websites are designed to maximise sales and increase traffic by being both conversion and search optimised — and look fantastic doing it.
The Core Ninja eCommerce Principles
Every eCommerce build is slightly different, but there are still some core principles which we use to guide every project.
1. First impressions count
With no other evidence to go on, visitors judge the quality of your service and your products by the quality of your website, so it’s crucial that yours looks truly world class. We build fully responsive layouts that look amazing, without sacrificing conversion optimisation.
2. Websites should be built to convert
eCommerce visitors are used to the ease of Amazon, so every eCommerce build we do focuses on shortening the buying process and removing obstacles between the visitor and the conversion.
One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.
3. Product pages should work HARD
Most eCommerce product pages are slacking off big time. Poor quality, short, generic product descriptions. A lack of video. Not enough user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be adequate for you?
We’ll build your product pages to allow you to add this content, user-generated reviews and product videos. Our professional Copy Ninjas can even write your product copy for you if you need us to.
4. Every eCommerce website should have built-in SEO as standard
We optimise all your eCommerce website’s core pages during the website build, saving you time and money compared to adding in optimisation afterwards. We’ll write and optimise your category page text, handle your metas, look after redirects and handle the submission of the website once it’s live. No extra charge, all handled as part of the build.
And because the SEO is handled by our dedicated SEO team (rather than a developer who read a book about SEO once), you know the work is up to the Ninja standard.
Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, in many cases we’re seeing that eCommerce websites need to be mobile first. If you’ll be generating a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be on mobile. Any conversion blockages that occur as a result of a poorly optimised experience can really impact the profitability of your traffic channels.
Every eCommerce website we design is built with mobile users in mind. By using responsive design as standard, we ensure that the shopping experience is smooth for visitors, whatever size device they are on.
Our eCommerce Website Building Process
Building an eCommerce website shouldn’t feel like swimming through a never-ending sea of treacle. But if you’ve worked with a web development company that is too small to cope or too large to care, you’ll know that it can be a drawn-out and excruciating process.
Fortunately, we’ve created a design and development process that removes the friction in some crucial areas to reduce the time and stress it takes to build your next eCommerce website. Here’s how it works:
eCommerce Website Prices
We’ll price the website build according to the amount of work required. This price will be agreed upfront, along with the specification, before starting the build, so there are no sneaky hidden fees.
If you’d like a price for your eCommerce website project
Click below and tell us about your project. We’ll be in touch to arrange a free consultation to discuss your requirements and calculate the project price.
Which Types of ECommerce Websites Do We build?
From cleaning products to clothing, we’ve built a diverse range of eCommerce websites. The majority of the stores we build are WordPress WooCommerce-based, because:
What Type of Websites Do We Build?
We build the vast majority of our websites in WordPress. Here’s why:
- It’s very simple for clients to update their own websites, which is important if you’re going to be adding new products, categories and content.
- There are excellent third party integrations, with everything from stock control to fulfillment usually being only a plugin away (this also saves on development cost).
- It’s a dream for SEO.
- Being the world’s most popular website platform, there’s no risk of being trapped with an obsolete website that costs a fortune to redevelop.