Get The Website Your Business Deserves
Deciding to build a new website is one of the most important marketing decisions you can make. Whether you’re an eCommerce company, service business, or startup, your website should be designed to work hard for you; from setting a great first impression, to converting more of your visitors into leads and customers.
At Exposure Ninja, we design websites to make money for their owners. That’s why, as well as aiming to make your website the best looking one in your market, our primary driver is increasing traffic and conversions.
The Core Ninja Website Principles
We build websites to generate leads and sales. This means that, whilst every website project is different, every Ninja build obeys some key principles:
Our Website Building Process
A website is a complex project, but that doesn’t mean getting a new website built should feel painful, drawn-out or uncertain. If you’ve experienced “industry standard” website development processes with other web development companies, you’ll know that it’s almost always a complete nightmare. Not with Exposure Ninja.
We’re really proud of our super-organised website development process, which removes as much of the stress as possible, whilst keeping the project moving forward.
Step 1: Research and specification
To begin, we’ll discuss your design and functionality requirements, look at other websites for inspiration and map out the structure of your own. At this stage, we’ll request any copy from you (or bullet points, if you would like us to write the copy). We’ll create the website specification together and talk it through with you to make sure that we are all clear on every element.
Step 2: Homepage design
Once you have signed off on the specification, we’ll get to work briefing our design team. The first page we design is the homepage, because this sets the style for the website and means that common elements (menus, fonts, colours, image styles, etc.) can be agreed before we design all of the subpages, shortening the design process considerably.
We’ll send you a link to the homepage design and you can comment directly on the design. This makes it really straightforward to give specific feedback about a certain element, without trying to figure out how to explain what you want. Rather than “that bit next to the menu but below the box with the phone number that has the line underneath”, it’s just click and comment.
By asking for your feedback on the design rather than the code of the website, we can make changes quickly and easily. It’s like tweaking an architect’s drawings instead of adding another bedroom to a finished house, which further reduces the design process.
Step 3: Subpage designs
Once we have the homepage designed, the next stage is to design the rest of the website’s pages. We’ll send these subpages over to you to view so that you can see what the finished project will look like and, using the same feedback process, we’ll make any amendments that need to be made.
Step 4: Development
We only start coding once the website is fully designed and signed off. This shortens the build time considerably, as the developers know exactly what they’re coding. We QA (quality assure) the website and send to you for approval.
Step 5: Go live!
Now it’s time to bring this beauty into the world! We’ll put the website live, usually on our speed-optimised server (a year’s hosting is included in the price) so that we can monitor its performance. The SEO Ninjas will submit your website to Google, double check any redirections and ensure the new website is being indexed properly.
What Type of Websites Do We Build?
We build the vast majority of our websites in WordPress. Here’s why:
- It’s very easy for our clients to update their own websites. You absolutely need access and control over your website, so this is important.
- Additional functionality is easy and economical to add using plugins.
- It’s a dream for SEO.
- It’s the world’s largest and most popular website platform. No more out-of-date frameworks and weird systems that only your uncle’s goddaughter’s son in law knows how to use.
- It integrates with everything from eCommerce fulfilment to CRMs and booking systems.
How Can I Tell If I Need a New Website?
Here are a few of the most common issues that can indicate it’s time for an update
Low (or no) conversion rates
A low conversion rate means that very few of your visitors are turning into leads or customers. What constitutes a low conversion rate depends on your traffic source, market and calls to action. But if your website isn’t generating enough leads from the traffic it’s getting, it’s generally an indication that it’s unclear, unappealing, or tricky to navigate.
Worse still are websites that have no tracked conversions at all, so the business has no idea how well or poorly they are performing. In this type of situation, it can be irresponsible to run advertising, as the effectiveness cannot be measured in a meaningful way.
High bounce rates
Depending on the cause, a high bounce rate (people leaving your website before visiting a second page) can be an indication that something is fundamentally unappealing about the website. Common causes of high bounce rates include slow loading times, a lack of internal linking from pages that rank well on Google, ugly layouts, unclear messaging and mobile-friendliness issues.
If your website is not optimised for mobile, you needed a new website in 2014. No matter your market, mobile traffic should be a significant portion of your visitors. If your website isn’t mobile friendly, not only are you losing conversions, but your website will be suppressed in mobile search results, losing you traffic as well.
But mobile friendliness is about more than just making sure your website is operational on mobile. Inside Google Analytics, you might notice that your mobile traffic has a much lower conversion rate than desktop traffic. This can be an indication that the experience for mobile visitors still isn’t optimal. For example, if your website is responsive but key elements are ordered on mobile screens to show much further down the page than they should, this can lead to a higher mobile bounce rate and reduced conversions.
You are embarrassed by the thought of important customers going to your website
This is one of the most telltale signs of all. Your website is a seriously important part of your business, so if you are embarrassed about it, this should raise warning flags.
If you’d like an honest second opinion on whether you need a new website
request our FREE website and digital marketing review.
We’ll let you know whether a new website should be a priority or not.
Every Exposure Ninja website is priced according to the amount of work involved. The factors which define the price include:
- The number of pages required
- How much new copy is required
- If existing copy requires a refresh
- Whether you need a new logo and branding designed
- Any additional competition-destroying functionality that the website needs
To get an approximate price for your website project, request a free consultation. We’ll ask a few questions which will allow us to give you a ballpark price. From there, we can put together a detailed specification with you which will allow us to give a final price. This final price will always be agreed upfront and there are no nasty, hidden fees.