eCommerce Web Design Agency

eCommerce Website Design That Converts Visitors into Paying Customers

eCommerce is competitive, and under-performing websites drag down the profitability of other marketing channels. A good eCommerce website is the difference between thriving and merely surviving. If you’re ready to unlock the next level of growth, request a free website review now.

An Honest, Hassle-Free Web Design Agency
in Nottingham, the UK and across the World

If you want an honest website design agency you can trust to deliver a stunning website, look no further.

You won’t find a team anywhere else out there who cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we genuinely want to build a website you love.

Our highly trained website design team is made up of Designers, Full-Stack Developers, SEO Specialists and QA Experts, and leading them all is our extremely experienced team of website Project Managers.

Part of the Exposure Ninja agency
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Get a Free Copy of Our Bestselling Book

Since 2013, our book, “How To Get To The Top of Google” has been helping business owners and marketing managers to learn about the business-changing benefits of Search Engine Optimisation.

Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.

Click the button below to download your free copy.

The Core Ninja eCommerce Principles

Every eCommerce build is slightly different, but there are still some core principles that guide each project.

1. First Impressions Count

With no other evidence to go on, visitors judge the quality of your service and products by the quality of your website, so it’s crucial that yours looks truly world-class. We build fully responsive layouts that look amazing, without sacrificing conversion rate optimisation.

2. Websites Should Be Built to Convert

eCommerce visitors are used to the ease of Amazon, so every one of our eCommerce builds focuses on shortening the buying process and removing obstacles between the visitor and the conversion.

One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.

3. Product Pages Should Work HARD

Most eCommerce product pages are slacking off big time with poor quality, short and generic product descriptions, a lack of video and few user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be enough for you?

We’ll build your product pages to allow you to add this content along with user-generated reviews and product videos. Our professional Copy Ninjas can even write your product copy for you if you prefer.

4. Every eCommerce Website Should Have Built-in SEO as Standard

We optimise all your eCommerce website’s core pages during the website build, saving you time and money when compared to optimising them afterwards. We’ll write and optimise your category page text, handle your metadata, look after redirects and handle the submission of the website once it’s live. All this is included as part of the build — no extra charge.

And because the SEO is handled by our dedicated SEO Team — rather than a Developer who read a book about SEO once — you know the work is up to the Ninja standard.

5. Mobile-Friendliness

Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, your eCommerce website needs to be “mobile-first.” If you are to generate a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be from mobile. Any conversion blockages that occur as a result of a poorly optimised mobile experience can massively impact the profitability of your traffic channels.

Every eCommerce website we design is built with mobile users in mind. By using responsive design as standard, we ensure that the shopping experience is smooth for visitors, whatever size device they are on.

Want a Price for Your New Website?

We’ll price the website build according to the amount of work required. This price will be agreed upfront — along with the specification — before starting the build so there are no sneaky, hidden fees.

The first step is either to book a consultation with one of the team, using the button below, or request a free website and digital marketing review.

An Outstanding Experience

"An outstanding experience, delivering a website that does exactly what was asked for plus some added extras. Delivered on-time through high-quality project management using constructive input, open debate and rapid action. Really very impressive."
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Andy Sutton, Catipilla

Why Should You Pick Exposure Ninja as Your
eCommerce Development Agency?

We’re a professional web design agency in Nottingham (although we’re 100% remote-working). We’ve created hundreds of websites for happy customers selling everything you can imagine — and even some things you probably can’t! Each website we build is carefully crafted by our team of Designers, Developers, Copywriters, Editors and Project Managers.

Our websites are built to perfection. We work tirelessly to ensure your website is exactly how you want it, from the branding and design down to the words on the page.

With Exposure Ninja, there are no nasty lock-ins, you’ll have full access to your website, and the all-important SEO and CRO principles that make your site a success are built-in throughout.

Websites Built to Convert

What good is a website that doesn’t convert? Our eCommerce websites don’t just look good — they’re built to convert too.

It might be a case of simplifying the buying journey for returning customers, designing a navigation system that gets new visitors to the right category in as few clicks as possible or working on calls to action for your blog and content sections so you can convert informational traffic into subscribers. Our experience building, working on and promoting sites with industry-leading conversion rates gives you the reassurance that your new store will work as hard for your business as you do.

An eCommerce Website That You Control

Life is too short to have to ask a Developer every time you want to change or add something to your website. You don’t want to have to wait eight months for the one Developer on earth that knows how to work on your website to return from their “self-discovery” trip. That’s why we only build websites using the most common eCommerce platforms. And, once it’s built, we hand you full access with no nasty tie-ins.

No Nasty Lock-Ins — Here’s How It Works:

  • We build most of our websites on common eCommerce platforms like WordPress and Shopify. We often find ourselves recommending WordPress because it’s user-friendly and can scale with your business. You can edit and add pages, products and blogs without needing Developer support.
  • Rather we make the changes for you? No problem, we’re here to help. We have website maintenance and hosting packages, meaning you can leave the website management to us.
  • These are optional, of course. You can also opt to take your website elsewhere if you choose.

Websites Built to Rank on Search Engines

With ad costs continuing to climb, more and more eCommerce stores are prioritising organic search. And with good reason — we’ve helped eCommerce brands grow from five to eight figures using SEO alone.

But for a store to rank well, it needs to avoid the common eCommerce SEO pitfalls. Every store we build has SEO “baked-in” from the ground up. Not only do we take care of the essential technical optimisation, but any content we write for core, category and product pages is informed by keyword research.

Then, once your store is live, we can continue to promote it to grow its reach through our ongoing SEO and content marketing services, as well as driving targeted paid media traffic.

Frequently Asked Questions

The length of time your website takes to complete depends on the size and functionality required. We ask that you provide any images, information, copy suggestions and testimonials up-front so that our team can work as efficiently as possible. We hate delays as much as you do, so we like to start the project with all the elements organised beforehand.

Ready to Take Your Store to the Next Level?

Our Digital Marketing Consultants are here waiting to help you. Request a free website review today, and we’ll show you the improvements that we’d suggest to convert more traffic, increase visitor numbers and improve the efficiency of your marketing.

Click the button below to request your free website review, or alternatively, request a free eCommerce consultation with one of the team here.

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