Travel SEO From the UK’s Leading Digital Experts
Marketing for the travel and tourism industry is becoming increasingly competitive. If you want your travel business not only to survive, but thrive, you need to promote your travel website through online marketing and SEO.
Not many years ago, if a customer wanted to book a holiday, they’d walk into a travel agent and spend hours poring over brochures. But now, with online travel booking sites, hotel and airline comparison sites and online tour operators, things are different.
The travel and tourism industry is competitive. How can you stand out as the destination experts that people want to book with? Travel SEO is the answer.
If you’re looking for SEO services that get you results, look no further! Exposure Ninja has worked with travel agents, tour operators, cruise lines and local holiday rental booking sites. We leverage on-page best practices and technical SEO to allow them to reach their target audiences at the very top of search results.
Our travel SEO services include extensive research and strategy development to build a results-driven travel marketing campaign that is customised to your business goals.
How Can an Exposure Ninja SEO Campaign Help Promote Your Travel Website
1 Website Optimisation
When it comes to SEO, having a healthy website is fundamental. That’s why it forms the foundation of our travel SEO services. Our team of experts will conduct a technical SEO review of all the pages on your site to identify any gaps that could compromise the success of your campaign. We’ll also search for opportunities that will allow you to dominate your competition and make your website more search-engine friendly.
2 Keyword Research
In the travel industry, keywords can be incredibly competitive with multiple big name companies all throwing money at them to be top of the search results. Our SEO team are specialists at finding high opportunity keywords that have gone under the radar of competitors and will bring you leads.
Marketing for travel and tourism businesses is hugely competitive and there is no room for vague keywords that won’t secure you leads. Through our keyword review, we target keywords that your prospective customers are actually searching for, so that you can give them what they want and convert them.
3 Authority and Link Building
Our travel SEO services specialise in providing on-site SEO and off-site SEO. To promote your travel website, we use off-site SEO to build relationships with relevant and authoritative publications, magazines and travel journalists in your industry to increase your credibility and gain valuable authority links to your site.
For travel companies interested in influencer marketing, we can organise influencer campaigns to feature you on the social media profiles and blogs of influential travellers. If you have the funds, we’re able to source you the best influencers and bloggers to invite on press trips to amass valuable backlinks and dominate on social and the SERPs.
4 Content Creation
The secret to a successful travel website is rich content! Online search is where travellers start their booking journey. Questions like “when to travel to …”, “best honeymoon destinations” and “top ranked tours” are answered instantly. And with something so subjective as where the best holiday destination is, it’s so important to users that they research and find an opinion they can trust. And what better trust signal is there than ranking at the very top of Google?
Exposure Ninja knows the power of unique, quality content from our years of experience in content creation. Well-written, engaging content can shift a customer in the research phase to the conversion phase in a matter of minutes. As part of our travel SEO services, we create knowledge bases to increase your website’s visibility and credibility to visitors. This is a great way to pull in leads just starting to research their holiday and get them into your sales funnel early on.
5 Travel SEO Strategy and Reports
A solid SEO strategy is really made up of a series small tasks, but it can be easy to become so focused on the little things and completely miss the bigger picture. The one thing that separates a successful SEO strategy from one that fails is setting goals.
Exposure Ninja’s travel SEO campaigns are results-driven, ensuring that every task we propose and action is tied to a long-term goal. Our extensive industry research and review of your website ensures we know your business inside-out, allowing us to set realistic and achievable goals for traffic, conversions and sales.
But what’s a strategy without monitoring performance to see if it’s working? Every month, we put together a comprehensive, personalised SEO report so that at every step of the way, you can see that we’re actually delivering.
What Our Travel and Tourism SEO Clients Say About Us
Need a Travel SEO Company that Increases Holiday Bookings?
The first step is to request a review of your website’s current SEO and digital marketing. We’ll analyse your situation, market and competitors, and map out a plan to follow to increase your ranking, traffic and sales.
If we can help, we’ll let you know and give you the opportunity to book a call to discuss further.
Why Is Travel SEO Beneficial?
1. More Customers at a Reduced Cost
Travel SEO services allow you to capture your target audience’s attention by selecting the keywords they’re searching for right now! Putting the best SEO practices in place is seriously worth the investment, since Google rewards those websites with enhanced brand visibility online.
2. The User Journey
With our travel SEO services, we dive deep into the user journey, so that each of your pages is optimised for the keywords that are most relevant to it. Good SEO optimisation declutters your website and keeps its links well-structured. A good user journey will serve your potential customers with the most relevant content, making sure they spend more time on your site and stay away from your competitors.
3. International Reach
Depending on the size of your business and your audiences, it may be essential for you to target users internationally. We can add multi-language website settings, allowing you to speak to your customers in their language — literally. This will help you in achieving, international presence and domination right at your fingertips.
4. Creative Destination Videos
When looking to travel or book a holiday, prospects tend to use Google to search for images or videos of destinations to get a feel for what a place is like. We SEO optimise your video content and syndicate it on important platforms including YouTube and Dailymotion. This gains links back to your website, giving you more exposure and building your authority.
5. Mobile SEO Marketing
What’s the key to converting a prospective customer in the research stage of the funnel? Making it as easy as possible! Effective SEO for travel agents means realising that users might visit your website from a variety of devices, including a mobile phone, a laptop or an iPad. It’s important that, regardless of what users are browsing on, your website is responsive, fast and easy to navigate.
6. Access to Testimonials and Reviews
When it comes to people finding a travel company they can trust, reviews are crucial. If a potential customer can see proof that you provided someone else with an amazing experience and took care of them every step of the way, the chance of that person booking a holiday with you increases tenfold. Testimonials improve your credibility and secure more bookings — the ultimate goal.
7. Promoting Destination Guides
Hard copy destination guides and brochures are dwindling in popularity. Costly to produce, difficult to send out and harmful to the environment, we’re seeing fewer hard copy guides and digital guides are experiencing a surge. With an online destination guide, visitors can access a PDF version with just one click. With the help of a travel SEO company, these can be produced to not only look great, but to drive website traffic directly to them.