Digital Marketing and SEO Services for Dentists
Exposure Ninja helps growing dentists to reach more customers online. We audit and optimise dental clinic websites and optimise them for increased dental enquiries and booked appointments using a mixture of SEO, Pay-per-Click (Google Ads), Content Marketing, and Social Media Ads. We also build high-converting websites.
What Is Dentist SEO?
SEO — or Search Engine Optimisation — is the art of improving a website, so it is more likely to rank well in Google’s search engine results and deliver an increase in traffic and conversions.
SEO is the most profitable digital marketing service available. Once a website is well optimised, it should continue to deliver traffic for the time that it ranks at the top of Google — unlike paid advertising.
With Pay-per-Click advertising, you only have an increase in traffic and dental bookings for as long as you pay for the adverts. This is great for bringing much-needed improvements in converting traffic for your core services — such as dental implants, Invisalign and other forms of cosmetic dentistry. But the traffic and conversions end as soon as you stop paying for the ads.
Dentist SEO can help a dental practice increase their traffic and customer appointments over the long term. It requires a well-optimised website and availability of the right content to answer your customers’ many questions. Dentist SEO also requires continual work to promote the business and website locally through Local SEO.
Local SEO needs there to be enough local signals for Google to find — thus indicating your website is the best business website available. To do this, you need customer reviews to prove the quality of your dental and customer service. Directory listings also need to be created so customers can find your business using the most important directories available — such as Yell and Thomson Local. These listings also allow Google to validate you as a legitimate local business.
What Are the Benefits of SEO for Dentists?
The benefits of SEO and Local SEO for Dentists include long-term traffic, increased customer numbers, and better long-term positive Return-on-Investment (ROI) than other paid advertising options.
We recommend that every business use multiple advertising channels to promote their business, usually starting with a combination of SEO, Content Marketing, and PPC. This trio helps to increase traffic immediately, while also laying the groundworks for long-term traffic and conversions.
Prospective customers who search for local dentists or cosmetic dentist surgeries will always navigate to Google first before any other website. Google’s listings of local dentists are highly trusted, largely due to the positive signals Google references (with reviews being one of the most important). Because of this, it’s crucial your dental clinic’s website appears in the different types of searches people undertake to find information about treatments such as teeth whitening, Invisalign, veneers, crowns, and bridges.
What Does Dental SEO Include?
Optimising a dentist’s website for their dental clinic requires a long-term strategy of website auditing, website improvement, improvement of Local SEO signals (directories, etc), content creation, and more.
Each element moves the website closer towards a long-term delivery of increased traffic totals and consistent new customer registrations and repeat customers.
Your dedicated SEO specialist will review your website and identify any pages that could be improved, to increase their ability to rank at the top of Google.
We’ll focus on removing all errors so your customers have a trouble-free experience and so that Google can crawl your website easily. We’ll make improvements to your website’s headings, internal links, optimise your page loading times for mobile device users — and much more.
We’ll analyse the types of queries and questions your target customers are asking. We’ll then make sure your website contains the best quality content to answer each of these queries, so Google ranks your website first in the search results.
We’ll also use this keyword research to determine any new content that needs to be written for your website — and for any external content used to promote your business.
Local SEO for Dental Clinics
Local SEO for Dentists requires optimising your Google My Business page and any directory listings your surgery or clinic already has. It also helps you find new high-quality directories to submit your business to — and increase the reviews of your business.
Increasing the number of reviews of your business needs to be a top priority. So make sure you are asking all of your customers for a review.
Your SEO specialist will optimise all of your most important pages, so that they contain all of the necessary signals required to help a page or complete website rank at the top of Google.
Some of these improvements will be Conversion Rate Optimisation recommendations, which will require some development work to implement. We have a team of expert Website Developers at hand should you need them. These improvements will increase the conversion rate of your growing traffic.
We’ll analyse all of the current links to your website. This is an important task as it will help us to find any backlinks that may be hazardous to your website’s health.
The most hazardous backlinks to a dental website are those that were bought, rather than sponsored. If your site has received a manual action penalty for buying links, then it may help to remove it.
Your SEO specialist will review your current directory listings and ensure they’re all optimised to meet Google’s Local SEO requirements. They will update and correct any inaccurate information, making sure your contact details are identical across all of the most important directory websites.
We will also make sure your dental surgery ranks on the most important directory listing websites. We’ll look for relevant niche directories to submit your business too as well.
Links, or backlinks, are still one of the most important parts of ranking at the top of Google for important keywords. Our SEO and Content Marketing team will work together to find new backlink opportunities that will help to promote your business, services, and dental expertise.
We base our link building upon high-quality content that represents your professionalism and expertise. This process will require a sponsored content budget for work with important publishers.
Technical SEO is the process of looking at the technical aspects of your dental practices’ website and optimising them to improve your visitors’ experience. It also considers how easily Google can crawl your website.
We will look at any issues that may be preventing a good user experience, including making a priority of improving page loading times.
Your customers will have many questions about your services before they make an enquiry or book an appointment. We will identify the questions they have and create the best informational content possible to aid their learning process. Answering customer questions will increase their awareness of your dental clinic’s brand and their level of trust in your expertise and that of your practice.
What’s Involved in Digital Marketing for Dentists?
Digital marketing and SEO for dental practices is one of our specialities. At Exposure Ninja, we have dedicated teams to take care of each of your marketing channels. Not sure which marketing channel to invest in? A dedicated Project Manager will oversee your marketing campaign and recommend the channels that bring the best returns.
Step 1 — Analysing Your Current Digital Marketing Strategy
We will audit your website and existing digital marketing strategy before making any changes to your website or how you promote your dental clinic online.
We want to understand what is working well for promoting your dental business and what’s not. We’ll look through your website’s existing content and identify where improvements can be made to make the content more viable to rank at the top of Google. At the same time, we’ll start to look for other improvements we can make to your site to enhance the user experience of your prospective customers. In turn, this will increase your conversion rate — so you earn more leads.
Step 2 — Researching Your Competition
If your competitors are outranking your business, we’ll investigate why this is. We’ll audit your competitors and identify what they’re doing well and poorly so that we can turn their failings into opportunities for you.
This audit will also include reviewing how your competition is building links to their website so that we can consider similar options. At the same time, we will construct a bespoke link-building plan for your dental website’s needs.
Step 3 — Drafting a Bespoke Dental SEO Strategy
Once we understand your website and current ranking potential, we will put together an improvement plan for the months ahead, tailored to your budget.
This plan may include time dedicated to improving the quality of your website’s content, so it matches the needs of your prospective customers and will depend on your digital marketing budget. It could also focus on what Google is looking for in the content it is ranking for your most important dental enquiry search queries.
Your dedicated SEO specialist will work alongside the other campaign teams to identify the best link building strategy to follow over the next year. They will make sure your website is earning the right types of high-quality backlinks to promote your expertise and the high-quality of your services.
Step 4 — Optimising Your Website for SEO
Once we have a digital marketing strategy in place for your dental clinic, we will begin to make improvements to your website. These may include changes to the way your site is arranged, the content you have created so far and the time it takes your website to load. We’ll also optimise the way links are used internally throughout your site, and much more.
We will complete these tasks in priority order, dictated by their importance in improving your website’s ranking. Depending on the amount of campaign time allowed by your marketing budget, some tasks may need several months to complete. This timescale will enable us to give adequate time to each important part of improving your website, such as website content improvement (i.e. copywriting).
Step 5 — Optimising Your Directory Listings for Local SEO
We will help you set up Google My Business in Google’s local search results (also known as the “Local Pack“) and optimise it accordingly.
There are several directory websites Google uses to review and prove that a business truly exists, each of which we will help you to optimise. Google uses the name, address, phone number, and website address to verify business information as part of Local SEO. So we will audit any existing directory listings we find to make your contact details consistent.
Step 6 — Promoting Your Business
We pair SEO and our Content Marketing teams together as our digital marketing campaigns require sets of skills and expertise. Working together, your dedicated SEO and Content Marketing specialists will promote your business by creating new content for distribution on related websites. For dental digital marketing campaigns, we find the best places for promotion are on health and beauty websites with highly engaged audiences, receptive to the authority of dental practitioners.
Our teams will create custom content designed to reflect your expertise and to help promote you and your practice, increasing brand awareness.
As part of our Local SEO requirements, we will also reach out to local publishers to highlight any community work you may be doing. This will increase awareness of your clinic or surgery within your local town or city.
How To Get Started
1. Get a free marketing review
Send us your website’s URL and we’ll review it in video format for free.
This video will be unique to your website and your business plan. Our marketing review will check your website’s usability, SEO, social media profiles and any paid ads. We’ll break down our recommendations into easy action points.
2. Get your dental marketing plan
If you like the marketing review, we’ll offer to send you a marketing plan. The marketing plan is an in-depth outline explaining exactly how we plan to get you more leads and customers through your website.
This marketing plan is yours for free! You can ask us to implement it, or you do it yourself.
3. Choose a marketing strategy
If you choose to use our dental marketing expertise then our teams will work together to review and confirm the best strategy for your dental clinic.
Rather than hiring one singular specialist, you’ll have the skill sets of all of our teams at your disposal. Depending on the size of your campaign budget, you could have three or four specialists working on optimising your website for SEO, running your PPC campaigns, writing content for your website and for distribution, and optimising your website for conversions all for one singular recurrng monthly payment.
4. Watch new clients come rolling in!
That’s the hard part over! We’ll take care of every aspect of your marketing campaign, checking in to get your approval as needed. We’ll send you a “plain English” report at the end of every month. We’ll show you the number of increasing number of new leads and potential customers from your website’s growing traffic.
A Digital Marketing Agency for Dentists
Since 2012, we have helped lots of dental practices and cosmetic dental surgeries to increase their footfall and customer sales. We have achieved this by using regularly tried-and-tested digital marketing strategies specifically for dentists.
We take pride in the level of knowledge we have gained through self-education about the different dental treatments available in the dental industry today. Our experience has helped many dentists to improve their local presence and become the first choice for new patients and referrals.
Our SEO and Content Marketing teams will combine their in-depth experience of the dental industry to create a bespoke digital marketing strategy for your business. They will also learn about your unique differences and specialities. So each visitor to your website will see and read your business approach and tone of voice.
What Our Dental Clients Say About Us
Epsom Dental Centre
Dr Monika Laczna
Blue Light Dental
Frequently Asked Questions
Who will be working on my campaign?
One of the advantages of working with Exposure Ninja is we have a range of specialists on our team. We’ll assign designers, developers, copywriters, content marketers, search marketers, social media specialists or PPC specialists depending on your needs. To keep things simple, a Project Manager oversees each campaign and makes sure everyone’s pulling in the same direction.
What makes you qualified to work with dentists?
Because we’ve done it before! Working with dentists isn’t the same as working with any other type of business. We always ensure the information posted on dental websites is in line with the General Dental Council’s best practice guidelines. To do this, we use employees who have worked on dental sites in the past and have experience running SEO campaigns for dental practices. We also work very closely with our clients and always get their approval before hitting publish!
How will I know what you’re doing?
By talking to your Project Manager. You’ll be able to get updates from your Project Manager every week via phone or email, depending on your preference. We’ll also send you a plain English report at the end of each month.
How quickly can you get me new clients?
That depends. Search Engine Optimisation is a process that takes months, rather than days. We normally see improvements by month three and significant gains by month six. We stress that SEO is a long-term strategy with long-term results. If you need clients quickly, we’d recommend a PPC campaign while your SEO campaign gets going. PPC can bring you new clients much quicker. That being said, our PPC ads also get more effective over time as we can refine our audience targeting and messaging.
Can I cancel a campaign at any time?
Yes! We’re always sad to see clients go, but we strongly believe you shouldn’t be tied into lengthy contracts. If you do not see the results you expected, you’re free to cancel your campaign. We do ask for one month’s notice so we can finish up any work we’ve started.