The benefits of SEO and local SEO for dentists include long-term traffic, increased customer numbers and better long-term return-on-investment (ROI) than paid advertising options because each click is “free.”
Of course, paid channels are great for targeting particular types of service or driving fast traffic, and we always recommend that high-growth practices employ a combination of SEO, content marketing and PPC so as not to become over-reliant on any single channel. This trio helps to increase traffic immediately, while also laying the groundwork for long-term traffic and conversions.
Prospective customers who search for local dentists or cosmetic dental practices will always navigate to Google before any other website. Google’s listings of local dentists are highly trusted, largely due to the positive signals Google references (with reviews being one of the most important). Because of this, it’s crucial your dental clinic’s website appears in the different types of searches people undertake to find information about treatments such as teeth whitening, Invisalign, veneers, crowns and bridges.