Local SEO From The UK’s #1 Digital Marketing Authority
If you’re a local company, appearing prominently in local searches and on Google’s map listings can transform the number of leads and sales that you generate. Local searches often have a high commercial intent, so it’s important that you have both the visibility and the mobile-friendly calls to action to be found and to pick up the lead or sale.
There are 3 main ways that a local business can use SEO to appear when somebody searches for something locally: Google Local listings, Organic Search, and in directories inside organic search. Our local SEO campaigns focus on all of these elements, to maximise the chance that you are found by people in (or looking in) your area.
The components of an Exposure Ninja local SEO campaign
Every eCommerce build is slightly different, but there are still some core principles which we use to guide every project.
1. Keyword Research
Just like any SEO campaign, it’s important to first understand the mindset and habits of the searcher. We’ll not only look at your product or service-related keywords, but also seek to understand the intent of local searchers – what are their top questions or problems? These can help to guide website content, blog posts and outreach topics. The bar has raised since the days that local sites could see ranking increases purely because they were local; Google wants to show websites that are a genuine authority and rich source of information.
2. Website Optimisation
Ensuring that your website is optimised for the local area that you are targeting is a high priority, because both search engine algorithms and human website visitors need to understand where you are based.
Gone are the days when local website optimisation was about mentioning your city in every sentence. Our local SEO will focus on making sure your website is optimised for every location you have, as well as addressing the more fundamental optimisations such as speed and usability.
Because local searchers are predominantly mobile, ensuring that your website loads as quickly as possible will increase conversions, user engagement and, ultimately, ranking. That’s why we offer our WordPress clients free speed-optimised WordPress hosting, as part of any SEO campaign.
3. Local Content Creation
To maximise ranking potential, every website needs an active blog. But local businesses can sometimes struggle to identify and write blog posts that are genuinely interesting to their audience, and increase local search traffic (anybody want to read “5 Reasons We Are The Best London Dentist In London”? No?). Others struggle to find the time to keep up with the blogging when they have more urgent work to attend to. We get it – running a local business is a lot work, and writing blog content isn’t usually top of the list. We’re on hand to help rather than add to that workload.
As part of your SEO campaign, our Content Marketing Ninjas can provide content for your site, from blog posts to knowledge base guides, in order to give it the authority it needs for profitable visibility.
4. Local Authority and Links
A large part of our ongoing SEO work for your local business will be on raising your website’s local authority. We’ll begin by making sure that you are listed on all the directories that local searchers could use to find you, and we’ll move on from there to secure local and national visibility in online publications read by your target audience.
Let’s say, for example, that you are a local dentist. We’ll look at the local publications read by families in your area, identify the types of topics that these publications might be interested in talking about, and get you featured talking about these topics. What better way to build authority than to appear in the places your customers read, talking about the things that interest them?
We believe that it’s important that you understand the work that we’re doing. That’s why we’ve made our reporting the most transparent in the business. We’ll show you the work we’ve carried out, how long it took, the specific results and increases in visibility, and we’ll talk through the report on the phone with you to answer any questions, if you like.
It’s a different league to the confusing jargon-filled reports from other SEO companies that you might have used, which don’t leave you any the wiser as to what they’ve actually done for your money each month.you, should you choose.
Why Choose Exposure Ninja for your Local SEO?
A local SEO campaign requires many components. It’s no longer about simply making a few website tweaks and stuffing your location keywords into every sentence – search engines are more complex now and, on the whole, reward the websites that deserve to rank. An effective local SEO campaign nowadays requires a number of different areas of expertise:
Data driven research
Technical website SEO
Content marketing outreach
Creative content creation
Planning and strategy expertise
Consequently, there are very few (if any) people on earth that possess all of the necessary skills to run an effective SEO campaign on their own. Freelancers will often have highly developed skills in one area, which they hope will compensate for weaknesses in other areas. Sometimes they do, many times they don’t.
Because we have specialists carry out each element, you have a team of experts working to their strengths, for your campaign. Our size enables you to have the campaign you really need to compete and win, and yet having your own Project Manager gives you a personal service that means you’re always working with a single person who gets to know your business deeply.
Local SEO Pricing
Because every website and location is different, no two SEO campaigns are exactly the same. Our Local SEO Packages are priced in blocks of hours each month, meaning that we can spend our time on the most important tasks at that point in the campaign, whilst you know exactly how much work you are getting for your money.
There are never any hidden fees and we’ll show you in your report exactly what we’ve done over the course of each month, so you are never in any doubt about where your money is being spent.
And because we don’t lock you into any minimum term contracts, you’ll always know that we’re as keen to show you results as you are!