Local SEO Services From The UK’s #1 Digital Marketing Authority
Our local SEO services get you more business. If you’re a local business, appearing prominently in local searches and on Google’s map listings can boost leads and sales. Local searches often have a high commercial intent. It’s important that you have visibility and a mobile-friendly website to pick up local leads.
There are three main ways that a local business can use SEO to appear when somebody searches for something locally. These are Google business listings, organic search, and in directories inside organic search. Our local SEO campaigns focus on these elements to maximise the chance that you are found by people in your area.
The components of an Exposure Ninja local SEO marketing campaign
There are core principles which guide every local SEO campaign. We include these in all our local SEO packages.
1. Keyword Research
2. Website Optimisation
Optimising your website for the local area that you are targeting is a high priority. Search engine algorithms and human website visitors need to know your business location. Gone are the days when local SEO meant mentioning your city in every sentence. Our local SEO focuses on creating location pages and optimising for every area you serve. We also address the more fundamental optimisations such as speed, usability and mobile-friendliness.
Local searchers are predominantly using mobile. Ensuring your website loads as quickly will increase conversions, user engagement and ranking. We offer our WordPress clients free speed-optimised WordPress hosting in every SEO package.
3. Local Content Creation
To maximise ranking potential, every website needs an active blog or knowledge base. Local businesses can struggle to identify topics and write blog posts that would be interesting to their customers. (Anybody want to read “5 Reasons We Are The Best London Dentist In London”? No?) Others struggle to find the time to keep up with the blogging when they have more urgent work to attend to. We get it – running a local business is a lot work, and writing blog content isn’t usually top of the list. We’re on hand to help rather than add to that workload.
As part of your local SEO package, we write content that increases local search traffic. Whether that’s regular blog posts, FAQs or a knowledge base, our goal is profitable visibility.
4. Local Authority and Links
A large part of our ongoing SEO for local businesses will be on raising your website’s local authority. We begin by creating local citations by listing your business in local directories. Next, we secure local and national links in publications read by your target audience.
Let’s say, for example, that you are a local dentist. We look at local publications read by families in your area. We identify the types of topics that these publications might be interested in. Then we get you featured talking about these topics. What better way to build authority than to appear in the places your customers read?
What Our SEO Clients Say About Us
Why Choose Exposure Ninja for your Local SEO?
A local SEO marketing campaign requires many components. It’s no longer about stuffing your location keywords into every sentence on your website. Search engines are more complex now and, on the whole, reward the websites that deserve to rank. An effective local SEO campaign nowadays requires multiple areas of expertise:
Data driven research
Technical website SEO
Content marketing outreach
Creative content creation
Planning and strategy expertise