SEO stands for Search Engine Optimisation . SEO is the process of improving a website so that it's more likely to rank at the top of Google. Websites that appear at the top of Google earn the most organic traffic, whereas websites at the bottom earn less than <5%, making the top spot the best place to be. Unlike the ads at the top of Google's search results, which can cost a lot of money to run, websites that rank at the top of Google earn "free" traffic the entire time they're there.

What Are the Benefits of SEO?

The primary benefit of SEO ( Search Engine Optimisation ) is a steady stream of traffic to your website. Ads, whilst fantastic, deliver traffic only as long as they're paid for. Search engine traffic, on the other hand, continues to arrive long after content has been written and optimised. If you're a local business, then Local SEO can help your business to rank at the top of Google for local searches. If you own or manage an eCommerce business, eCommerce SEO can help your business rank at the top of Google for products and product category searches, earning you convertible traffic.

Edinburgh SEO Agency

Q: What Are the Benefits of SEO?

The primary benefit of SEO ( Search Engine Optimisation ) is a steady stream of traffic to your website. Ads, whilst fantastic, deliver traffic only as long as they're paid for. Search engine traffic, on the other hand, continues to arrive long after content has been written and optimised. If you're a local business, then Local SEO can help your business to rank at the top of Google for local searches. If you own or manage an eCommerce business, eCommerce SEO can help your business rank at the top of Google for products and product category searches, earning you convertible traffic.

Q: What’s Involved in Search Engine Optimisation?

Successful SEO campaigns are built on a solid foundation of deep research, an intelligent strategy, a well-optimised website, and strong backlinks. Research must be completed to determine what the target market is searching for. It must also review what competitor websites are doing to improve their SEO. The strategy used must be built on the experience of repeatedly successful SEO campaigns. The website must be optimised exceptionally well so that it's easy for Google to crawl and determine what it's about, who it's for, and that it has the best content available on the internet. High-value backlinks also need to be earned so that Google can see how well trusted the website and the business that built it is.

An SEO Agency Helping Businesses in Edinburgh Get To The Top of Google

We’re Exposure Ninja, an SEO agency serving businesses in Edinburgh and the UK. We help SMEs dominate search engine results and, in turn, get more traffic, conversions and revenue.

SEO Services for Go-Getting Businesses in Edinburgh

Search Engine Optimisation (SEO) is key to getting eyes on your Edinburgh-based business, building brand awareness and credibility, and increasing your conversion rate.

But optimising your website for search engines and dominating Edinburgh search terms is no small feat. Many different elements make a winning SEO strategy — from content creation to on-page optimisation and technical, back-end SEO. And bringing them all together takes time.

But at Exposure Ninja, we know how to deliver expertly crafted SEO campaigns that generate revenue-increasing results as quickly as possible.

Whether you’re aiming to dominate the Edinburgh market or reach a wider national or international audience, we offer scalable SEO services that help you position your business at the top of search engine results for relevant keywords.

We’ll help you increase your online visibility, attract a steady flow of organic traffic and get your business seen by the right people. By creating killer content that matches search intent, we’ll also increase your conversion rate and earn you more revenue.

Our mission is to help you pursue growth opportunities, hit your goals (no matter how ambitious) and then raise them higher. We’re obsessed with improvement, so we’ll never stop striving for further growth.

A Transparent and Trustworthy Edinburgh SEO Agency

Since 2012, we’ve been helping SMEs in all industries all over the UK to expand their reach and grow their revenue.

We’re a completely remote agency with a global team of marketing Ninjas, but we’ve become a leading SEO agency for businesses in Edinburgh too.

With SEO Specialists, Content Marketers and PPC Experts based everywhere and anywhere — from Scotland to the USA, Australia and the Philippines — we bring together the best talent in the marketing space without being restricted by geography.

Our Ninjas know how to implement winning SEO and digital marketing strategies that blow your competitors out of the water. We’ll get you ranking for Edinburgh search terms, and we’ll identify opportunities to grow your business and skyrocket your sales.

We’re also upfront and honest about what we can achieve. Every business is different, with different opportunities and scope for growth. So at the start of your campaign, we’ll set realistic but ambitious goals — no false promises or exaggerated claims.

With us, you’ll always know what you can expect. We’ll also keep you in the loop with what we’re doing and why. We’re completely transparent about our services and the results we can achieve.

We Achieve Great Results with SEO Services That Work

Feature image for Takeaway Packaging SEO Case Study

A 478% Increase in Search Traffic in 9 Months

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A 1,534% Increase in Organic Conversions Year on Year

What Do Our Edinburgh SEO Services Include?

We don’t believe in one-size-fits-all SEO campaigns. Your SEO strategy needs to be just as unique as your business. So before we start optimising your site, we’ll review your existing performance, identify any issues and create a bespoke strategy that exploits any missed optimisation opportunities.

SEO Auditing

To find out where your website performance is currently at and where it could be, we’ll carry out an SEO audit of your website. We’ll look at everything, from your on-page elements to the back end of your site and off-site factors affecting your rankings. We’ll identify issues to fix as a priority and optimisation opportunities to pursue.

Deep-Dive Keyword Research

We’ll find the search terms your target audience is using in Edinburgh (or nationally) and target the best keywords with killer content that matches search intent. By taking a deep dive into keyword research, we’ll get your business seen by the right people and increase your click-through and conversion rate.

Competitor Research

To gain a better understanding of what’s working well in your space (and what’s not), we’ll take a look at your competitors’ digital marketing and SEO strategies. We’ll see how similar businesses in Edinburgh and further afield are attracting organic traffic and turning clicks into conversions. We’ll learn from their successes, avoid their mistakes and help you overtake them.

Page Optimisation

Your website pages need to be optimised for both search engines and users. We’ll carry out on-page optimisation tasks to ensure your key pages are full of great content that boosts your rankings and engages visitors.

Technical SEO

We’ll jump into the back end of your website to make sure everything’s firing correctly under the bonnet. We’ll identify any issues, outline a solution and improve your site’s functionality. We’ll make it easy for search engines to crawl and index your pages, and with a more functional site, you should see user engagement rise.

Backlink Analysis

Backlinks can be a valuable SEO asset. But only when they’re coming from high authority, trustworthy and relevant sites. Spammy links, on the other hand, can hugely damage your site’s performance. That’s why we’ll carry out a backlink analysis. We’ll find any bad links and get them removed or disavowed.

Outstanding Content Creation

SEO and content marketing go hand in hand. As well as an SEO Specialist, you’ll have a Content Marketing Specialist on your campaign team who’ll be responsible for creating amazing content for your website — content that will engage visitors, position your business as an authority and send customers flying through your sales funnel.

Want Us to Show You How We'll Reach Your Goals?

Our Digital Marketing Consultants are waiting to review your marketing efforts and suggest a new SEO strategy for your business.

Request your free, no-obligation website and marketing review below.

What Our Clients Say about Us

“Exposure Ninja has been working on our SEO campaign for 16 months and I’m really happy with our work together. Our Campaign Team are very friendly and helpful. They have delivered everything from really in-depth conversion rate optimisation analysis to technical SEO recommendations and fresh content. Recently they provided us with a few simple changes that enabled us to gain featured snippets almost overnight!“

Pawel Oleksak, Senior Marketing Manager, eFax

What’s Involved in Search Engine Optimisation?

Your SEO Campaign will be completely unique to your Edinburgh-based business. We’re obsessed with growth, and we’ll do whatever it takes to achieve and exceed your goals.

But no matter what shape your campaign takes, we’ll always take the following steps to improve your online performance.

Step 1 — We Analyse Your Current SEO Campaign

Before we can implement a winning SEO Campaign, we need to see how your website is currently performing. So we’ll kick your campaign off with an SEO audit to identify issues and optimisation opportunities.

We’ll also make sure your Google Analytics is set up correctly so that we can track the behaviour of your website visitors and monitor the impact of our actions.

Step 2 — We Research Your Website’s Industry

We want to position your business as an industry leader, so we’ll get to know your industry, your competitors and how businesses in your space are approaching their marketing (with a close eye on how other businesses in Edinburgh and Midlothian are using SEO)

We’ll look for gaps in the market, missed opportunities, and we’ll put together a bespoke strategy that builds on your competitors’ successes and steers clear of their failures.

Step 3 — We Draft Your SEO Strategy

After carrying out initial research and digging into your current performance, we’ll create a bespoke SEO strategy tailored to your business and your goals. We’ll clarify your long-term goals and set short-term milestones. Then we’ll plan out every step we need to take to smash each and every one of them.

If you’re happy with our strategy, we’ll get cracking. We’ll start optimising your website for maximum performance, and as we progress and hit targets, we’ll raise your goals higher and adjust our strategy.

Step 4 — We Create Outstanding Content

Content marketing will form an important part of your SEO strategy. As well as looking at the back end of your website and off-site elements like your backlinks, we’ll review, improve and create content that engages and converts your visitors while strengthening your brand image.

You’ll have a dedicated Content Marketing Specialist who will work on your campaign alongside your SEO Ninja. They’ll create content that ranks for the best keywords and builds valuable relationships with website visitors.

Step 5 — We Continually Make SEO Improvements and Share Our Progress with Transparent Reports

Boosting and maintaining your website’s rankings and performance is an ongoing task. We’re obsessed with improvement, so no matter how well your website is performing, we know there’s room for better results. We’ll constantly monitor and review your website’s SEO and identify opportunities for further growth.

You’ll be kept in the loop at every stage of your campaign with regular updates from your Account Manager and clear monthly reports that break down your campaign data. We make it easy to see how your business is growing.

How to Get Started with Our Edinburgh SEO Services

If you’re ready to rise to the top of Edinburgh search queries, drive a constant flow of organic traffic to your site and increase your revenue, we’ve made it easy to get started.

Step One — Request Your Free SEO Review

Taking the first step towards starting your Edinburgh SEO Campaign couldn’t be simpler. All you need to do is request a free digital marketing review.

We’ll review your website and look at how well optimised it is for search engines and users. Then, we’ll break down top priority fixes that will boost your rankings and improve your customers’ experience on your site.

We’ll deliver our recommendations in a 15-minute video review completely unique to your website. You can use this review as a handy “to do” list to implement yourself, or you can leave all the hard work to our marketing Ninjas.

Step Two — Get Your Initial SEO and Digital Marketing Plan

If you like what you see in your free marketing review and you’re keen to see what our Ninjas can do for your online performance, we’ll set up a consultancy call to discuss your goals in more detail.

We’ll then put together a proposed plan of action for your Exposure Ninja SEO Campaign to outline exactly what we’ll do, why and when.

We’ll usually include more than just SEO tasking in our campaign plans because serious growth requires a combination of different marketing channels. We might combine SEO with content marketing, social media marketing, and/or PPC advertising to boost your business from every angle.

We’ll also work towards milestone targets on a quarterly basis, as well as your long-term goals. This makes it easier for you to track our progress and see your website performance moving in the right direction.

Step Three — We’ll Implement Your SEO Strategy

We’ll assign a Campaign Team for your business who will be responsible for implementing your SEO strategy and smashing your goals.

Your team will consist of an Account Manager, who will be your lead strategist, an SEO Specialist and a Content Marketing Specialist. You might also have other dedicated specialists working on your campaign, depending on your business needs.

Your team will map out the best tasking for your business and will start working towards the milestones and long term-goals we’ve set together.

Step Four — Watch Your Rankings Improve and Traffic Increase

With our Edinburgh SEO services, you will see revenue-boosting results that have a big impact on your business’s success.

We’ll keep you updated on our progress and your results with regular updates from your Account Manager and monthly reports.

We know you need to ensure our services are generating a great ROI, so our reports get straight to the point and break down the results of your campaign in clear data.

With us, you’ll always know exactly what we’re doing and how your website performance is growing.

We’re Not Your Typical Edinburgh SEO Agency

We’ve worked with lots of business owners and marketing managers who are cautious about working with an Edinburgh SEO agency. They’ve been let down in the past by agencies who make false promises and exaggerated claims, only to deliver disappointing results.

But we’re not your typical SEO agency.

We’re honest and transparent about our services and what we can achieve. You can even see what we have achieved for other businesses like yours by reading our case studies.

No Nerdy and Complex SEO Jargon

We won’t deny that we’re marketing geeks. But we know that there’s a time and a place for geek speak. We won’t use unnecessarily confusing language or complex SEO jargon. We have straightforward conversations about marketing in plain English.

No Long Contracts

We don’t believe in long, restrictive contracts. We want you to stick around as an Exposure Ninja client because our services and the results we achieve are too good to miss out on, not because you’re locked into a long, inescapable contract.

All of our clients have rolling short-term contracts — you can cancel at any time by just giving us a month’s notice.

No Boring SEO Reports

The results of your SEO Campaign are exciting, and we know you’ll be itching to see what we’ve achieved each month. So our SEO reports are straightforward and to the point — no boring SEO jargon, just clear data. We make it easy to see your marketing successes.

Frequently Asked Questions

We’re a completely remote agency, so we’re not based in Edinburgh, but some of our specialists are. With our extensive SEO experience, we can help you improve your rankings for local terms. We know exactly how to help you reach customers in Edinburgh and become a dominant business in your area and your industry.

The remote nature of our team also means we work with the very best Marketing Specialists without being restricted by location. Your SEO Campaign will benefit from the experience and expertise of digital marketing Ninjas all over the world.

Plus, if your business grows or operates beyond Edinburgh, we can continue providing the SEO support you need, wherever your growth takes you.

As an Exposure Ninja client, you’ll have immediate access to experts in multiple digital marketing disciplines.

Your SEO Campaign will include three core team members: your Project Manager, an SEO Specialist and a Content Marketing Specialist.

Depending on your needs, you will also have access to a range of Designers, Developers, Copywriters, Social Media Specialists and PPC Specialists. These Specialists can be brought into your campaign to match your needs. Beyond consultation, these additional experts will require add-on services.

Your Project Manager will be your main point of contact — they’ll provide regular updates about the progress of your campaign and upcoming opportunities.

SEO is about long-term, sustainable growth — we don’t promise overnight success, and you shouldn’t expect it.

You’ll usually see improved ranking, increased traffic and increased conversions within the first few months of your campaign. Significant results tend to take about six to 12 months.

The exact time it takes will depend on how hotly contested the search results are between competitor domains, how far behind your site is and the amount of SEO work we’re doing for you.

You can cancel at any time — we don’t have long contracts with sticky clauses. All we ask for is 30-days’ notice. That allows us to tie up the loose ends and prepare all the data we’ve collected for handover to you.

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Not Sure If SEO Is Right for Your Business?

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Request a free, no-obligation marketing review today, and they’ll record a 15-minute video explaining how they’ll help your business to achieve your one-year, five-year or 10-year goals.