Digital Marketing for Personal Trainers
Find more clients and sell more fitness programmes and courses
Exposure Ninja has been helping personal trainers, yoga teachers, dietitians, and nutritionists grow their businesses online since 2012.
We’ll recommend the right combination of digital marketing channels for your personal trainer business
Digital marketing for personal trainers is one of our specialties. At Exposure Ninja, we have dedicated teams who’ll care for each part of your personal fitness marketing strategy, including dedicated teams for increasing organic traffic, increasing leads from ads in Google and via social media channels (like Facebook and Instagram), and increasing brand awareness through content creation.
Each digital marketing campaign has a dedicated Project Manager who oversees the campaign and steers it towards traffic and lead generation (or sales) goals, delivering the best return on investment possible.
Ready to increase your leads and fitness programme sales?
Here’s how to get started:
1. Get a free marketing review
Send us your website’s URL and we’ll review it in video format for free. This video will be unique to your website and your business plan.
Our marketing review will check your website’s usability, SEO, social media profiles and any paid ads.
We’ll break down our recommendations into easy action points.
2. Get a free marketing plan
If you like the marketing review, we’ll offer to send you a marketing plan. The marketing plan is an in-depth outline explaining exactly how we plan to get you more leads through your website.
This marketing plan is yours for free!
You can ask us to implement this marketing plan or you can simply keep the ideas for yourself.
3. Choose a marketing strategy
Love our marketing plan? We’ll present you with a set of unique strategy options. We can build you a new website or fix an existing one, write new copy or blogs for your website, optimise your website for search engines like Google or set up ads in Google or on social media sites like Facebook.
4. Watch new clients come rolling in!
That’s the hard part over! We’ll take care of every aspect of your marketing campaign, checking in to get your approval as needed. We’ll send you a “plain English” report at the end of every month.
We’ll show you how much your website traffic has increased, how many new leads you’ve earned, or how many fitness programmes you’ve sold.
Common Questions and Answers
Who will be working on my campaign?
One of the advantages of working with Exposure Ninja is that we have a range of specialists on our team. We’ll assign designers, developers, copywriters, content marketers, search marketers, social media specialists or PPC specialists depending on your needs. To keep things simple, a Project Manager oversees each campaign and makes sure that everyone’s pulling in the same direction.
What makes you qualified to work with personal trainers?
Because we’ve done it before! We understand that branding is everything for personal trainers and the key to success is not only in how good the personal trainer is, but also how well known and trusted they are. With our digital marketing we aim to increase brand awareness for the personal trainer, but also their expertiese, highlighting their most successful clients and the fitness recommendations they make through content creation and content marketing.
How will I know what you’re doing?
By talking to your Project Manager. You’ll be able to get updates from your Project Manager on a weekly basis on the phone or via email, depending on your preference. We’ll also send you a plain English report at the end of each month.
How quickly can you get me new clients?
That depends. Search Engine Optimisation is a process that takes months, rather than days. We normally see improvements by month three and significant gains by month six. We stress the fact that SEO is a long-term strategy with long-term results. If you need clients quickly, we’d recommend a PPC campaign while your SEO campaign gets going. PPC can bring you new clients much quicker. That being said, our PPC ads also get more effective over time as we can refine our audience targeting and messaging.
Can I cancel a campaign at any time?
Yes! We’re always sad to see clients go, but we strongly believe that you shouldn’t be tied into lengthy contracts. If you’re not seeing the results you expected, you’re free to cancel your campaign. We do ask for one month’s notice so that we can finish up any work that we’ve started.