Facebook Ad Management from Exposure Ninja
Facebook has more data on the interests, activities, demographics and shopping behaviour of users than any website in the world — including Google. The targeting options that Facebook provides to advertising managers makes it possible to find any audience online, no matter how large, small, or specific.
But with this extra power comes extra complexity, so getting the most from a Facebook advertising campaign requires more and more expertise.
We’ve been growing businesses (including our own) using Facebook ads since the very start. Our Facebook Ads Management Service is here to help you squeeze every drop of profit from this powerful channel.
Can My Business Benefit from Facebook Ads?
While Google AdWords is perfect for targeting people that need something and are actively looking for it, Facebook allows us to target people because of who they are, what they do online, and their interests. Whether you want to generate leads or direct sales, Facebook can be a great way to get directly in front of your target customers where they’re spending a lot of their time.
Want to find out how your business
could profit from Facebook ads?
Request a FREE digital marketing review and plan from Exposure Ninja today. We’ll show you
how to increase your leads and sales from each marketing channel, including Facebook ads.
Why Choose Exposure Ninja Facebook Ads Management?
As Facebook’s advertising product has grown, the complexity has increased. The platform is developing so quickly that changes are frequent. Just to keep up with the new features is a job in itself (which we cover in our Blogs).
To make the most of features like custom audiences, conversion optimisation and advanced interest targeting, you either need to become an advanced Facebook ads Ninja, or find someone who already is.
Our Facebook Ads Management takes care of setting up and optimising your campaign. We design all the ads and graphics, install the tracking pixels, split-test audiences and keep an eye on the all-important analytics as the campaign progresses. We’ll constantly refine and improve your campaign’s efficiency, leaving you free to get on with serving the leads it generates.
Maximising Your Profit
Because we know what matters to you, we track the success of every Facebook Ad campaign by one metric: Cost Per Acquisition (CPA). In other words, how much does it cost to generate you a lead or customer?
Once we have measured this number, we work tirelessly to reduce it. By focusing our attention on the ad and audience combinations that bring in the most conversions, we’re able to constantly increase the profitability of the campaign. Once the CPA is profitable, we’ll suggest increasing your Facebook ad budget to scale up, scaling up your profit from the ads as a result.
You can learn more about our Facebook Ads Management methods via our free-to-use training suite.
We believe that you should always know what your budget is being spent on. That’s why we provide clear reports for all our services which break down exactly what we’ve done, why we’ve done it and the results that it has brought. We’ll also explain what we have planned for the next month, so you’re always in the loop with progress.
Many Facebook ad agencies charge a percentage of ad spend to cover their management time, but this incentivises them to increase your budget, regardless of whether it’s the best thing for your business or not.
That’s why we charge a fixed management fee, regardless of the campaign spend. It means you always know how much you’re spending and you have the peace of mind knowing that we’ll only suggest increasing your ad spend once the campaign is ready.
How Does an Exposure Ninja Facebook Ads Campaign Work?
If you’re new to professional Facebook advertising management, you might be wondering how it all works.
Firstly, our Facebook Ads Ninjas will discuss the sort of traffic and goals that you’re looking to achieve. Are you looking to sell a product, generate leads, grow your audience, or build awareness? Even if your goals are not crystal clear just yet, we’ll help you identify exactly what you need your customers to be doing and how to get them doing it.
Facebook ads give us a number of ways to find who and where your potential customers are, starting with a “best estimate” audience. We monitor the performance of the ads we’re running to this audience and then refine them throughout the campaign, adding new audiences and repeating the process, each time improving the results and reducing inefficiency.
Creating the ads
There’s an art and a science to Facebook ad creation. While AdWords gives you four lines of text to play with, Facebook gives you headlines, ad copy, button text, link title, link description, and ad design and type. We handle all of this for you and use different versions of each element, creating variations for each ad so that we can back winners and, through evolution, reduce the cost per acquisition (CPA).
Measuring and tracking
No Facebook advertising campaign stays profitable forever unless it is constantly managed. Audience saturation, ad blindness and offer fatigue all set in unless a campaign is rigorously tracked and tweaked.
Whereas “set and forget” campaigns decrease in efficiency as time goes on, we strip away under-performing audience segments and actually increase campaign performance over time.
Once you are at a profitable cost per acquisition, it’s time to scale up the campaign. Scaling too fast or too carelessly won’t help the metrics we’ve worked so hard to build. So just like anything to do with Facebook ads, the scaling itself has to be managed properly.