Promote your business in online publications with digital PR. Through snappy content angles, a list of publications curated for your business and bespoke outreach, we’ll have the right people eyeballing your business.
A Digital PR Agency That Really Cares
Since 2012, we’ve run digital PR campaigns to promote hundreds of businesses across the UK, Europe, and the USA.
We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the content marketing and digital PR strategies we use to get businesses featured in top publications and by relevant influencers.
You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.
Get a Free Copy of Our Bestselling Book
Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.
Click the button below to download your free copy.
How We Do Digital PR
We get you consistent and measurable results because we have strong relationships with highly-valuable publishers, built over years of delivering interesting stories to engage their audiences. We get your business noticed by creating a bespoke digital PR strategy that focuses on what your target audience wants to see.
Want Us to Show You How We'll Reach Your Goals?
Our Digital Marketing Consultants are waiting to review your marketing.
We’ll review your marketing efforts and suggest the best digital marketing package for your business.
What Our Digital PR Clients Say about Us
“I've been very impressed with their breadth of knowledge across many aspects of digital marketing. With Specialists working on each part of our campaign, coordinated by a dedicated Account Manager, the results so far have been excellent.“
How Your Digital PR Campaign Will Start
Digital PR is a type of digital marketing that promotes businesses by having content featuring them — or created by them — published by journalists, bloggers and influencers.
If your business isn’t well known, you need digital PR.
If your business needs to increase its market share, you need digital PR.
If your business is just starting and has something amazing to say or share, you need digital PR.
Digital PR is digital press relations. It’s press relations for the internet.
Unlike traditional PR, which can be incredibly expensive, vague and difficult to measure, digital PR is affordable and accessible to all.
Traditional PR agencies work with big media organisations, including print media companies like The Sun and The Mirror.
Digital PR agencies, like ours, work with thousands of different websites on the internet — including the websites for those same print media companies, such as The Guardian and The Daily Mail. Because we’ve worked with hundreds of websites, we have a massive database of contacts we can use to find the perfect website and angle for your business, whatever you sell.
Digital PR isn’t limited to a narrow range of websites either.
Websites related to your business’s industry are equally — if not more important — than generic websites that will post any piece you send them. Related websites help your website to rank at the top of Google. They’re also read by the very people you’re trying to reach.
A business launching a new range of heavy-duty drills is more likely to see success from being featured on construction industry websites than on general news websites like The Independent or MSNBC.
A startup launching a new investment app would have more success finding their first customers by publishing on smaller personal investment blogs — like Monevator, which has a moderately-sized, but highly-engaged audience — than on a big tech news website where app launch articles happen dozens of times a day.
Digital PR can also include work with highly influential people on social media sites (i.e. influencer marketing).
Our digital PR service gets your business and brand in front of not just anyone, but the people most likely to convert — your target audience.
We focus on the websites they visit the most. But, just like you’d hate your friend Jamie pitching his latest “no, it’s not a pyramid scheme” pyramid scheme products at your barbecue; nobody likes it when their favourite website publishes a poorly-concealed advertorial that screams “they paid me to say this”.
So how do you make sure you’re seen in a way that makes your audience want to engage?
Digital PR is built on stories. People aren’t educated or entertained by reading about how good your service is or how many bells and whistles your new product has. They’re educated and entertained by stories and useful information.
An article in The Mirror may be titled “The Best Places for a Staycation in Scotland”, but it’s really advertising a travel agency’s latest deals. There’s a story, but it’s not the content of the page. It’s the one the reader writes in their head.
They fantasise about the green hills and winding roads of the Scottish Highlands. They picture how peaceful it is and how peaceful they will be. They imagine themselves walking up the Royal Mile towards Edinburgh Castle, steeping themselves in history that they’ll be experts in by the time they return home.
The benefit to the company commissioning the piece is that it’s their brand — and not their competitors’ — that is being spoken about and linked to.
An article on a personal trainer’s blog may be about “Fifteen Pilates Stretches for a Peaceful Morning”, but it’s really an advert for a recently launched mindfulness app.
The story of this piece isn’t the list of stretches that someone can do. It’s the picture of better health the reader sees themselves in at the end of it.
The benefit to the company featured (or sponsoring the piece) is that it’s these readers — the ones directly searching for fitness advice — who are most likely to download the app mentioned in the blog post.
As people are increasingly desensitised to traditional advertising, our digital PR service overcomes this problem by telling stories instead.
Depending on the size of your campaign, you may have one or more Digital PR Specialists working on your Marketing Team. We call them Content Marketing Ninjas because they’re efficient, highly-skilled and extremely effective.
We do our best to match new clients with Specialists who have worked in the same industry before. We’ve worked with hundreds of different businesses — but even businesses in the same industry often require different approaches. So our strategy is always unique to the company we’re working with.
Your Content Marketing Ninjas will dedicate time to learning as much as they can about your industry. We have clients that tell us our team has more expertise in their industry than they do — no joke. It’s our goal to sound like a member of your Sales Team.
A dedicated Project Manager will oversee your campaign. They will be your representative and single point of contact with the team.
If you have other services running alongside digital PR — like search engine optimisation or pay-per-click ads — having this central Project Manager means your entire campaign is joined up and tightly integrated.
A Project Manager will manage your digital PR campaign.
Their responsibility is to be your representative on the inside. They care about only one thing: achieving your goals.
They’ll also be your single point of contact.
Rather than having to wade through emails from five different people at a time, all of our questions and requests will come through one person: your Project Manager.
Your Project Manager will keep you regularly updated. They’ll email or call you, depending on your preference. When they do, it’ll be at a time that suits your schedule, meaning you won’t get calls out of the blue that eat up all of your time.
Every month they’ll send you a report. Unlike other agencies, our reports aren’t exports from some cheap reporting software. We create fresh reports each month. Each report explains what we’ve been working on, why we’ve done it and the results.
We will also create a live dashboard for you. It will show you how your campaign is improving over time, so you’re always up-to-date with progress. Click here to see a live dashboard preview.
Digital PR isn’t an instant fix for increasing traffic, leads or sales.
Digital PR is a long-term project that increases a business’s reach and market share. These two things don’t happen overnight.
We’ll typically get coverage within a month of starting digital PR work, but you should expect to see results within the first six months of your campaign. These results will compound continuously over time.
If you need to see more immediate traffic and conversion increases, we suggest other channels like pay-per-click advertising instead.
We’re not in the business of making people unhappy. Because every one of our clients is on a rolling short-term contract, if we have unhappy clients, we have no business!
But our rapid growth is a testament to the fact that we do what we say we’ll do and keep our clients in-the-know throughout.
We prefer to let the success of our marketing convince our clients to stay rather than locking them in with long contracts and solicitors.
Not Sure If You Need Digital PR?
Our Digital Marketing Consultants are here waiting to help you.
Request a free marketing review today and they’ll record a 15-minute video explaining how they’ll help your business achieve your one-year, five-year, or 10-year goals.