Digital PR Services

Digital PR Gets Your Business Seen by the Right People

Promote your business in online publications with digital PR. Through snappy content angles, a list of publications curated for your business and bespoke outreach, we’ll have the right people eyeballing your business.

A Digital PR Agency That Really Cares

Since 2012, we’ve run digital PR campaigns to promote hundreds of businesses across the UK, Europe, and the USA.

We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the content marketing and digital PR strategies we use to get businesses featured in top publications and by relevant influencers.

You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.

Mockup of a hand holding a copy of "How To Get To The Top of Google" book

Get a Free Copy of Our Bestselling Book

Since 2013, our book, “How To Get To The Top of Google” has been helping business owners and marketing managers to learn about the business-changing benefits of Search Engine Optimisation.

Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.

Click the button below to download your free copy.

How We Do Digital PR

We get you consistent and measurable results because we have strong relationships with highly-valuable publishers, built over years of delivering interesting stories to engage their audiences. We get your business noticed by creating a bespoke digital PR strategy that focuses on what your target audience wants to see.

Want Us to Show You How We'll Reach Your Goals?

Our Digital Marketing Consultants are waiting to review your marketing.

We’ll review your marketing efforts and suggest the best digital marketing package for your business.

What Our Digital PR Clients Say about Us

“I've been very impressed with their breadth of knowledge across many aspects of digital marketing. With Specialists working on each part of our campaign, coordinated by a dedicated Account Manager, the results so far have been excellent.“
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Glen Smith, Wise Worksafe

How Your Digital PR Campaign Will Start

Shinobi reviewing goals

Step 1 — We Review Your Goals

Before we begin, we’ll review your goals. The more we know about your goals, the better. Our digital PR strategy will be tightly focused on getting you closer to those all-important goals.

Shinobi auditing graphs

Step 2 — We Audit Any Previous Digital PR Work

We need to know what’s already working for your business before we start our digital PR campaign.

We’ll review your website and any digital PR work you may have already done. We’ll see what’s working and what’s not. The more we know, the better our new strategy becomes.

If we find that one type of digital PR earns you more results than the others, then we’ll focus all of our attention there. But we won’t be afraid to try new things that you, your previous agency or your existing digital PR agency hasn’t tried yet.

Not every type of digital PR works for every business, so we won’t commit to doing any one kind until we’re confident that it’s what’s best for your business goals, and not just some pretty vanity project.

Shinobi with whiteboard reviewing graphs

Step 3 — We Research Your Industry and Competitors

We want to know how businesses in your industry are using digital PR.

Specifically, we want to know what’s working for your competitors.

If they’re getting featured in the press, we want to know.

If they’re using product outreach, we want to see it.

If they’re building links using data outreach, we want to find them.

By reviewing their digital PR campaigns, we can see what types of outreach publishers are open to. We will identify the types of links earned naturally and those that are created. We may even be able to determine what content marketing agency they’re using.

After this research, we’ll create a digital PR strategy that hits your campaign targets.

Implement a strategy

Step 4 — We Create a New Digital PR Strategy

We know your business goals. We’ve audited your content. We know what’s working in your industry.

Next, we’ll draft your digital PR strategy.

We’ve been building successful digital PR campaigns for years. You can see some of them here.

By now, we’ll know the types of content we want to use and the stories and angles that will work best. From here, we need to shape a calendar of work and make our way through it.

We may focus entirely on working with journalists or maybe just with bloggers. We may stay within your industry, or work with related industries to reach a different — but engaged — audience.

We may spend some time focused on one big project, rather than monthly commitments. While this may take longer to produce results, those results are often much better than those that monthly projects deliver.

Once we know the right content angle, we’ll find the right publishers to publish with.

Shinobi sitting on books

Step 5 — We Work with Important Publishers

Incredible content only gets incredible results when it features in the right places.

The Mona Lisa wouldn’t have quite the reputation it does if it were hanging in someone’s spare bedroom.

We’ll spend time researching, finding and agreeing on placements with publishers that have websites regularly visited by your target audience.

These types of publishers can range from mainstream media to smaller personal bloggers. Mainstream media mentions are highly valuable, especially from a search engine optimisation (SEO) point-of-view. But smaller websites are also valuable as they often have a dedicated core of readers who repeatedly visit and are highly engaged.

Achieve Goals

Step 6 — We Achieve Your Goals

We’ve done our auditing. We’ve done our research.

We’ve agreed who we’ll work with and started to publish our first pieces of content.

Your digital PR strategy is in progress.

Soon, you’ll start seeing the results of our hard work and your trust in us.

Digital PR campaigns don’t deliver overnight success, but your brand will benefit from increased brand awareness, more traffic and ever-increasing sales over the months and years ahead.

We’ll help you to reach your goals. When we do, we’ll help you create even bigger goals and create a new strategy to help you reach them.

As you scale your business, we’ll scale your digital PR campaign to match those ambitions.

Get Started Today

Order a digital marketing review

Step 1 — Request Your Free Digital Marketing Review

To see how our digital PR campaigns can help your business, request a free marketing review.

The free digital marketing review we send you will show you how much potential your website has and if there’s any low-hanging fruit that could make a big difference to your revenue. We can then tell you exactly what your business needs to do to hit your revenue goals.

Watch your review video

Step 2 — Watch Your Marketing Review Video

We’ll record a 15-minute video walk-through of our recommendations for your website and marketing. We’ll send your marketing review video over to you on email to watch, and we’d be happy to discuss those recommendations with you in more detail.

Implement a strategy

Step 3 — Choose to Implement Our Recommended Strategy

Your marketing review will outline the digital strategy we’d recommend for your business based on your level of ambition.

You’re then free to implement this strategy yourself, or request our help implementing it for you.

But we know you’re busy. Business owners have businesses to run. Marketing managers have too much to do on their list of priorities already without adding to it.

If you need help implementing the recommendations we’ve made, let the person who recorded your marketing review know. They’ll explain how we repeatedly help companies like yours to achieve their goals.

Watch your traffic and leads increase

Step 4 — Watch Your Traffic, Leads or Conversions Increase

If you implement our recommendations, you’ll see more traffic and more conversions or sales.

We know because we’ve helped hundreds of businesses to do the same.

But if you lack the time or you’d rather focus on other areas of your business, we’ll implement our recommendations for you.

You can trust us. We’re pretty blooming good at this marketing stuff.

Frequently Asked Questions

Digital PR is a type of digital marketing that promotes businesses by having content featuring them — or created by them — published by journalists, bloggers and influencers.

If your business isn’t well known, you need digital PR.

If your business needs to increase its market share, you need digital PR.

If your business is just starting and has something amazing to say or share, you need digital PR.

Digital PR is digital press relations. It’s press relations for the internet.

Unlike traditional PR, which can be incredibly expensive, vague and difficult to measure, digital PR is affordable and accessible to all.

Traditional PR agencies work with big media organisations, including print media companies like The Sun and The Mirror.

Digital PR agencies, like ours, work with thousands of different websites on the internet — including the websites for those same print media companies, such as The Guardian and The Daily Mail. Because we’ve worked with hundreds of websites, we have a massive database of contacts we can use to find the perfect website and angle for your business, whatever you sell.

Digital PR isn’t limited to a narrow range of websites either.

Websites related to your business’s industry are equally — if not more important — than generic websites that will post any piece you send them. Related websites help your website to rank at the top of Google. They’re also read by the very people you’re trying to reach.

A business launching a new range of heavy-duty drills is more likely to see success from being featured on construction industry websites than on general news websites like The Independent or MSNBC.

A startup launching a new investment app would have more success finding their first customers by publishing on smaller personal investment blogs — like Monevator, which has a moderately-sized, but highly-engaged audience — than on a big tech news website where app launch articles happen dozens of times a day.

Digital PR can also include work with highly influential people on social media sites (i.e. influencer marketing).

Not Sure If You Need Digital PR?

Our Digital Marketing Consultants are here waiting to help you.

Request a free marketing review today and they’ll record a 15-minute video explaining how they’ll help your business achieve your one-year, five-year, or 10-year goals.

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