Digital PR Service
Increase brand awareness and earn new backlinks
By creating content stories for your brand, we can help you increase visibility, earn new referral traffic and gain valuable backlinks for your business.
Not Your Typical Digital PR Agency
No Complicated PR Jargon
Forget about “blue sky thinking“, “synergy” and “growth hacking“. At Exposure Ninja, we focus on Plain English explanations of what we do in our Digital PR campaigns to earn you increased brand awareness and mentions.
No Boring PR Reports
Tired of reports clearly dumped from some reporting software tool?
At Exposure Ninja, we create monthly reports filled with Plain English explanations of what we’ve accomplished to bring your business closer to meeting your digital marketing goals.
No Hidden Pricing or Fees
With our rolling monthly contracts and a dedicated budget for Sponsored Content, there are no hidden costs and no financial surprises.
…Just Increased Brand Awareness and Links
Our Digital PR campaigns get results. We achieve a positive Return on Investment.
How? We use Digital PR strategies that are tried and tested with our own clients, continually helping them to achieve their goals of increased brand visibility and topically relevant linked and unlinked brand mentions — plus the potential to increase ranking and organic traffic.
What Successful Digital PR Campaigns Look Like
Digital PR Services We Offer
Our Digital PR team works with journalists, bloggers and influencers to increase the exposure of businesses using content creation and content promotion.
By working with bloggers relevant to your industry, we can help your brand reach your target audience directly, increasing your brand’s visibility, reach and sentiment.
Data Outreach uses informative and interesting data — collected through user surveying or research — to tell a story about or relevant to your business, which we then promote to journalists and relevant bloggers.
By working with influencers relevant to your products or services, we can help you reach your target customers directly via the opinions of people they trust within their community.
We create content about the information your customers search for before buying your products or services. This helps to increase your brand’s authority and expertise and your website’s ability to rank well.
The text content of your website’s pages is an advert for your business. It has to read and educate your customer well — and it’s vital for increasing your website’s ranking potential.
What’s Involved in a Digital PR Campaign?
Step 1 – Analysing Your Current Digital PR Campaign
Before we begin creating a Digital PR campaign for your website, it’s important to know what steps you’ve taken to get here.
We’ll first analyse your current Digital PR campaign to see what has been tried, what’s currently working, which types of Digital PR promotion you’ve tried and what hasn’t worked for your business so far.
Step 2 – Researching Your Industry
Our Digital PR team dive deep into understanding each industry they work with. This is so that they represent your business in the best, most knowledgable way possible.
The team will also research what your competitors are doing — and particularly what they are doing well — before they begin to draft your new Digital PR strategy.
Step 3 – Drafting a Content Strategy
Our Digital PR specialists will create a new content strategy for your business, focused on promoting your business and the products or services you offer.
Step 4 – Creating Outstanding Content
The most important part of a successful Digital PR campaign is the content used to promote your business.
Our Digital PR team will work with our SEO department to determine which topics have the biggest potential to do well and increase the visibility of your brand.
This will include content creation for both your website and publishers.
Step 5 – Working with Important Publishers
Your nominated Digital PR expert will use their contacts and forge new relationships with publishers important to your industry to secure placement of the brand mentions or content produced as part of your content strategy.
These relationships need to be nurtured over time and deliver the best return on investment long term.
Does my SEO campaign have a Project Manager?
Yes. You will have a dedicated Project Manager who will be your primary point of contact. Several different Ninjas will be working on the specialist elements of your SEO, so having one central point of contact is important for the sake of efficiency. But your Project Manager is far more than just a point of contact. They’ll be responsible for steering the direction of the campaign and conducting your quarterly campaign checkups.
You will have unlimited access to your Project Manager, as long as your campaign hours aren’t exceeded. You’ll have access to their booking calendar to schedule calls, or if you prefer email, they’re happy to communicate that way.