Award-winning Blogger Outreach Services

If you want to speak directly to your target market, then you need blogger outreach.

Very few digital marketing methods enable you to talk directly with a deeply engaged audience like blogger outreach does.

If your business sells family holidays in Morocco, one of the best places to advertise is on travel blogs. People who read travel blogs are deeply invested in travel — it’s what they crave more than anything else.

If these readers had a deeper passion for tattoos, then they’d be reading a tattoo blog instead, but they’re not. They’re engaging daily or weekly with one or a handful of travel bloggers each time they publish a new blog post.

These people come back repeatedly to read the blog posts, watch the blogger’s latest videos on YouTube, see their latest stories on Instagram and read their latest newsletter. They absorb everything.

So when this travel blogger posts about where to travel in Morocco, and they mention a perfect Moroccan tour company for families, the reader can’t help but take notice and check out the tour company’s website — which just so happens to be linked to within the blog.

That’s how thousands of businesses are finding new, highly-engaged customers.

They’re putting their brand directly in front of customers on the websites (or blogs) they browse and read the most, rather than just sticking all of their budget into only one marketing channel.

Sometimes the benefits aren’t immediate — you may not see an uptick in sales right away. But that’s okay and very common.

People are still getting to know you, but when the time comes that they need your products or services, it’ll be your brand that’s at the front of their minds.

Our Content Marketing Specialists will work on your blogger outreach campaign. We call them Content Marketing Ninjas — you can too if you’d like.

The Content Marketing Ninja assigned to your campaign will do all of the research and blogger relationship management outlined in your strategy.

Your campaign will have a dedicated Project Manager too. We call them Project Management Ninjas, but just plain “Project Manager” is fine.

Your Project Manager will be your representative within our agency. They’ll know exactly who’s doing what, why they’re doing it and how the strategy is progressing at all times.

They’ll also be your single point of contact. You don’t need dozens of people emailing you about your campaign each week, so we’ve condensed it to just one person. If you have a question — or you’d like to make some changes to your campaign — just contact your Project Manager.

Your Project Manager will manage your blogger outreach campaign.

Your nominated Project Manager will be your single point of contact. Every email, every phone call — they all go through your Project Manager. It’s the most efficient way of delivering the results you need and it stops your inbox from being flooded too.

Your Project Manager will be keeping you up to date with regular calls and emails that are timed to suit your schedule. They’ll also provide you with a monthly report that is written and compiled by your team within Exposure Ninja (no PDF automated exports from a tool here!).

We don’t offer blogger outreach as an “instant success” service.

It takes time to find the best bloggers to work with — people who’ll represent your business properly and reach your target market.

We could work with any blogger who’ll say “yes” to any partnership they’re offered, but that’s nowhere near as effective.

In our experience, it takes a couple of months of relationship building and content publication to see the real results start to appear, but this isn’t something we’d want to rush any faster. We need steady and consistent results that continue to deliver over time, rather than just a quick flourish of results in one month and nothing the next.

With blogger outreach as a marketing method, we’re looking to build brand awareness that lasts for years, not weeks.

If your business needs results faster, we recommend using pay-per-click advertising, such as Google Ads or Facebook and Instagram Ads.

Blogger outreach campaigns can be successfully run in-house. The main considerations, as with many marketing activities, are whether you have the time and expertise in-house to be able to facilitate blogger outreach. In addition, you’ll want to consider whether this can be done in-house in a way that will deliver more ROI than if the campaign is conducted by a professional who is trained and specialises in purely one discipline.

There are many reasons that the process can be smoother and yield more results when outsourced to an agency. We tend to find the most common are that:

• Our blogger outreach specialists spend all day every day working with businesses just like yours on their content marketing. Their experience in this is always going to be more in-depth, and more likely to yield results than if you, or a member of your team, are learning how to do this for the first time – and balancing it with the ten million other things only you can do within the business.
• A blogger outreach specialist within a good agency will be able to draw on the expertise of many other specialists, as well as their own. Whereas an in-house specialist has to rely on their own knowledge and training.
• Talented blogger outreach specialists are an investment and may not be an investment that your business truly needs salaried and full-time. An outsourced specialist means that you’re able to turn up the time that they invest in your outreach as your business grows and you are not committed to things like a full-time salary, holiday, pensions and training for their time.
• The rapid pace of change in this marketing channel makes it difficult for one person to keep their knowledge up to date. Every ninja at Exposure Ninja has 15% training time and a wealth of expertise available to them to keep them up to date. (By the way, this is not ‘billable’ time – we pay them to do this, not our clients).