Blogger Outreach Service
Increase brand awareness and earn new backlinks
By creating content stories for your brand, we can help you increase visibility, earn new referral traffic and gain valuable backlinks for your business.
Not Your Typical Blogger Outreach Agency
No Complicated Digital Marketing Jargon
Forget about “leveraging advertorial copy”. At Exposure Ninja, we focus on Plain-English explanations of what we will do in our blogger outreach campaigns so that we can meet your goals and increase brand awareness, brand mentions, and the number of links to your company from high-quality trusted publishers.
No Locked Minimum-Term Contracts
We’re focused on long-term plans that work towards meeting your yearly goals, but we don’t focus on long-term contracts you can’t escape.
If we fail to meet your expectations or hit your goals you only need to give us 30 days notice and we’ll finish and close your blogger outreach campaign.
No Boring Digital Marketing Agency Reports
Tired of getting boring Excel lists of URLs you fall asleep looking at?
At our content marketing agency, we create reports every month filled with Plain-English insights and detail about what we’ve been doing within your blogger outreach campaign
You’ll get a rundown of the real publishers and real blogs we’re working with, the links we’ve earned you, and the trusted influencers we’ve built relationships with over the month.
Say goodbye to reporting software dumps.
No Hidden Pricing or Sudden Fees
With our rolling monthly contracts, you only pay for our recurring monthly fee and for your sponsored content budget, a necessary part of building relationships between your business and high-quality publishers (like an advertising fee).
We won’t surprise you with any hidden features you have to pay for. If we notify you of a brand mention or link-earning possibility and it’s almost out of your budget, we’ll leave it to you to make that call.
No Blogger Outreach ‘Gurus’…
Everyone seems to be a content marketing “guru” these days — but not here.
Every one of our digital marketing campaigns is led by results-focused experts who continually hit their campaign strategy goals.
…Just Increased Brand Mentions and Links
Your blogger outreach campaign will focus on the most important results possible — brand mentions, new links, and press coverage.
How? Our content marketing strategies rely upon building strong relationships with trusted influencers and high-quality publishers. We continually help them to create bespoke content that satisfies their audience’s needs, which leads to backlinks in real blogs for real readers.
Our method results in natural link building — or link earning — from topically relevant websites that will not only help improve your brand’s public awareness but should help improve your ranking too.
What Successful Blogger Outreach Campaigns Look Like
Using Digital PR, Content Marketing, and SEO we helped this HR SaaS company to significantly increase their traffic and conversions.
Blogger Outreach Services Included
Bespoke Content Creation
We’ll create fresh content for your marketing campaign. We don’t rely on automated copywriting produced by a machine, nor do we use writing farms of people who don’t understand your industry.
We’ll research your industry and see what’s working for your competitors. This way, we can see what’s working and what’s not, which will shape our blogger outreach strategy.
We’ll use our relationships with bloggers and journalists to have your business highlighted and mentioned, which helps with brand awareness and link building.
Editorial Link Building
We’ll work on earning new links to your website by publishing editorial work with important publishers and bloggers in your industry.
We’ll use your sponsored content budget to secure brand mentions and links with publishers and bloggers who require an advertising fee.
Blogger and Influencer Outreach
We’ll reach out and work with important bloggers and influencers who have direct access to your target audience. We’ll work with them to create the best type of content for their reader’s needs.
What’s Involved in a Blogger Outreach Campaign?
Step 1 – Analysing Your Current Blogger Outreach Campaign
Before we begin publishing any new articles or building any new links to your business’ website, we’ll first analyse your current blogger outreach campaign (if you have one).
We’ll review all of your content marketing to see what you’re doing, what’s working for your website, and what is not.
Your blogger outreach coordinator will focus on avoiding duplicating angles or content marketing strategies that haven’t worked for you so far.
Step 2 – Researching Your Industry
Next, we’ll research your industry. We want to know which types of content are working for your business and which types of publishers, bloggers, and influencers your competitors are doing good work with.
Once we know what’s working — and what’s not — we’ll then be able to draft a blogger outreach strategy that is more likely to hit your campaign goals.
Step 3 – Drafting a Blogger Outreach Strategy
Once we’ve researched and understood your industry we’ll then be able to draft a blogger outreach strategy to maximise results for your campaign.
We’ll design a strategy that focuses on the best natural brand mentions and new links we can earn for your business.
Step 4 – Building Blogger Relationships
We’ll use our connections with important bloggers and forge new relationships with bloggers who are important to your marketing strategy to promote your business.
In these relationships we’ll work together to promote your business in a natural way, increasing brand awareness for your company and the number of branded linked mentions.
Step 5 – Working with Important Publishers
Well also use our connections with high-quality publishers who have more sway and authority. We’ll work with them to create content that promotes your business’ services or products in a natural way.
Does my Blogger Outreach campaign have a Project Manager?
Yes. Your Blogger Outreach campaign will be managed by your own Project Manager. Your project manager will be your singular point-of-contact, helping to keep you informed on what your campaign team are doing — entirely in Plain English.
Your campaign team will be made up of several marketing experts, each one dedicated to completing the necessary tasks laid out in your blogger outreach strategy to hit your yearly marketing goals.
Rather than you having to speak to half-a-dozen different people, instead your Project Manager will communicate everything from them to you and back again.
You will have unlimited access to your Project Manager, just as long as your monthly campaign hours are not exceeded (communicate is important, but often uses more time than the tasks which will deliver your goals). They will represent you in call internal discussions, always working on your behalf to keep the team moving forward every month.