Award-winning Blogger Outreach Services

Reach new customers and build valuable backlinks through features on top blogs in your industry. We work with influential bloggers to carefully craft content that features your products and connects you to their audience.

Reliable Blogger Outreach You Can Measure

Publishing enticing content containing well-placed links on relevant blogs also earns you valuable, high-quality backlinks, boosting your rankings in search engines.

Effective blogger outreach involves identifying the right blogs for your business, building a relationship with each blogger and collaborating to create fresh, engaging content. It’s a long but fruitful process.

At Exposure Ninja, we offer results-driven blogger outreach that works.

With our team of passionate Content Marketing Specialists, we can find the best blogger outreach opportunities for your business and publish content that brings your brand to life on relevant websites.

We know you want to see real results, so we monitor the impact of our blogger outreach services to make sure we’re delivering maximum value to your business.

We’re invested in your growth, so we won’t sell you on services that simply aren’t right for your business. If blogger outreach isn’t right for your industry, we’ll let you know and help you achieve your business goals using other digital marketing avenues.

An Award-winning Blogger Outreach Agency That Gets You Results

Since 2012, we’ve created successful blogger outreach campaigns to promote hundreds of businesses across the UK, Europe, and the USA.

We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the content marketing and blogger outreach strategies and techniques we use to get businesses featured in top publications and by relevant influencers.

You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.

Photo of Exposure Ninja's award-winning agency team.

Get a Free Copy of Our Bestselling Book

Since 2013, our book, “How To Get To The Top of Google” has been helping business owners and marketing managers to learn about the business-changing benefits of Search Engine Optimisation.

Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.

Click the button below to download your free copy.

Get My Free Copy

We Achieve Awesome Results through Blogger Outreach

Feature image for Exposure Ninja's case study for Master the Curriculum.

70% Organic Traffic Increase for Master the Curriculum

Feature image for $3 Million in Sales for US eCommerce Store case study

Growth to $175K per Week Using Blogger Outreach

Read Our Latest Case Studies

How We Deliver Maximum Value with Blogger Outreach

We find the best blogger outreach opportunities for your business by building new relationships with bloggers and website owners on your behalf. We’ll work with them to design content pieces to engage and excite their readers about your products.

Competitor Analysis

We’ll analyse the backlinks and brand mentions of your top competitors. We’ll replicate the parts of their strategy that are working well, and identify gaps to better their blogger outreach campaigns.

Content Collaboration

We know that mediocre content gets you nowhere, so the content we produce with bloggers is always fresh, engaging and insightful. We’re always looking to tell your brand’s story and present your products in creative ways.

Brand Mentions

Our expertly crafted content will contain brand mentions and natural in-content links that boost your brand awareness. Our goal is to get your brand to stick in people’s minds and increase your customer base.

Want Us to Show You How We'll Reach Your Goals?

Our Digital Marketing Consultants are excited to review your website and marketing. We’ll look at which of our digital marketing services would work best for your business.

What Our Blogger Outreach Clients Say about Us

“Exposure Ninja take the time to understand the business and craft their proposals and solutions to match areas where real value can be added. EN are deeply data driven and extremely transparent with their methods and results — this, along with the improvements they drive are testament to their multi-disciplined team and their collaborative culture. It is so refreshing in an industry where the norm is to sell blindly with a standard offering, whilst over promising and under delivering.“

Andy Sutton, Catipilla

What Happens on a Blogger Outreach Campaign

Step 1 — We Review Your Goals

We’ll create a blogger outreach strategy that focuses on achieving your business’s goals. We’ll look at bloggers who will bring the maximum results for your investment.

Shinobi with whiteboard reviewing graphs

Step 2 — We Research Your Competitors

We’ll look at your competitors’ links and evaluate how effective their blogger outreach campaigns have been. We’ll better the good stuff and look for hidden opportunities they’ve missed.

Step 3 — We Create a Blogger Outreach Strategy

We know your goals. We’ve done our research. Next, we create your blogger outreach strategy. We’ll know by now the types of bloggers we want to work with for maximum exposure.

Step 4 — We Build Relationships with Bloggers and Publishers

Blogger outreach is not Tinder. It’s a relationship forged over many dates and discussions. There’ll be a lot of emailing going on until a relationship is formed and the partnership starts to develop.

Step 5 — We Achieve Your Goals

The research is done and the relationships built. The content has been written and published. Your brand is getting mentioned on multiple blogs and people are more aware of you than ever before.

We’ll achieve your goals. When we do, we’ll raise them higher and start again, finding more blogger opportunities that will help you reach your ambitious revenue and growth objectives.

Get Started Today

Step 1 — Request Your Free Digital Marketing Review

Request a review of your website and marketing to get started.

We’re fixated on being honest and helping SMEs hit ambitious growth targets through digital marketing. So if our consultants spot something that could prevent you from achieving your business goals, we’ll tell you.

Step 2 — Watch Your Marketing Review Video

After three to five days, you’ll receive your review. Your review will be a 15-minute video that outlines exactly how we’d improve your website and the best marketing channels for your business.

Step 3 — Choose to Implement Our Recommended Strategy

We’ll outline the next steps to get your website earning you more traffic, more leads and more sales.

If you want to implement the recommendations of our review yourself, awesome. Come back and let us know how it goes! We love to see your success.

If you’d prefer, we’d be delighted to implement it for you. We’d love to become your marketing partner, and our expert team will put every ounce of their energy and every year of experience into increasing your business’s market share.

Step 4 — Watch Your Traffic, Leads or Conversions Increase

Follow our recommendations and watch customers roll onto your website. Our case studies show we know what we’re talking about.

Frequently Asked Questions

Blogger outreach is a method of online marketing used by businesses to promote their products or services by working with successful blog owners or “bloggers“.

Websites owned by bloggers are personal websites, typically used for documenting their lives and interests.

Some people share their poetry. Others share their journeys as first-time parents. Many write about their holidays and travel around the world. Others write at length about their hobbies and interests such as baking, beauty, investing, gaming, and hundreds of other subjects.

Over the years, some blogs and their owners have developed large audiences that love their personalities, the depth of their expertise or their passion for the subject they write about. Often their audiences not only read their blogs but also engage with the blogger’s social media posts frequently.

These audiences are highly engaged and often have a deep love for the subject matter of the blogs they read. This engagement turns blogs into a direct advertising tool, enabling businesses to directly engage with the people most likely to buy their product or service.

Blogger outreach increases brand visibility, but it can also increase referral traffic to a brand’s website, especially when the content published on a blogger’s website is highly useful or engaging.

While blogger outreach is not a quick-fix solution for finding new customers (for quick fixes you need pay-per-click advertising), it is a powerful source of growth with excellent results for those who are invested in it over the longer term

As with all marketing, not all strategies are created equal. Some blogs are very expensive to be featured on with very little ROI, while others are well priced but get very little traffic! Fortunately, our specialists do this every day and know exactly how to find the right blogs for your business. They invest research time to identify the strongest opportunities for you and then negotiate the features that they know will boost your results. Blogger outreach is a time investment, but the resulting increases in brand visibility, traffic, and sales are worth it.

If you want to speak directly to your target market, then you need blogger outreach.

Very few digital marketing methods enable you to talk directly with a deeply engaged audience like blogger outreach does.

If your business sells family holidays in Morocco, one of the best places to advertise is on travel blogs. People who read travel blogs are deeply invested in travel — it’s what they crave more than anything else.

If these readers had a deeper passion for tattoos, then they’d be reading a tattoo blog instead, but they’re not. They’re engaging daily or weekly with one or a handful of travel bloggers each time they publish a new blog post.

These people come back repeatedly to read the blog posts, watch the blogger’s latest videos on YouTube, see their latest stories on Instagram and read their latest newsletter. They absorb everything.

So when this travel blogger posts about where to travel in Morocco, and they mention a perfect Moroccan tour company for families, the reader can’t help but take notice and check out the tour company’s website — which just so happens to be linked to within the blog.

That’s how thousands of businesses are finding new, highly-engaged customers.

They’re putting their brand directly in front of customers on the websites (or blogs) they browse and read the most, rather than just sticking all of their budget into only one marketing channel.

Sometimes the benefits aren’t immediate — you may not see an uptick in sales right away. But that’s okay and very common.

People are still getting to know you, but when the time comes that they need your products or services, it’ll be your brand that’s at the front of their minds.

Our Content Marketing Specialists will work on your blogger outreach campaign. We call them Content Marketing Ninjas — you can too if you’d like.

The Content Marketing Ninja assigned to your campaign will do all of the research and blogger relationship management outlined in your strategy.

Your campaign will have a dedicated Project Manager too. We call them Project Management Ninjas, but just plain “Project Manager” is fine.

Your Project Manager will be your representative within our agency. They’ll know exactly who’s doing what, why they’re doing it and how the strategy is progressing at all times.

They’ll also be your single point of contact. You don’t need dozens of people emailing you about your campaign each week, so we’ve condensed it to just one person. If you have a question — or you’d like to make some changes to your campaign — just contact your Project Manager.

Your Project Manager will manage your blogger outreach campaign.

Your nominated Project Manager will be your single point of contact. Every email, every phone call — they all go through your Project Manager. It’s the most efficient way of delivering the results you need and it stops your inbox from being flooded too.

Your Project Manager will be keeping you up to date with regular calls and emails that are timed to suit your schedule. They’ll also provide you with a monthly report that is written and compiled by your team within Exposure Ninja (no PDF automated exports from a tool here!).

We don’t offer blogger outreach as an “instant success” service.

It takes time to find the best bloggers to work with — people who’ll represent your business properly and reach your target market.

We could work with any blogger who’ll say “yes” to any partnership they’re offered, but that’s nowhere near as effective.

In our experience, it takes a couple of months of relationship building and content publication to see the real results start to appear, but this isn’t something we’d want to rush any faster. We need steady and consistent results that continue to deliver over time, rather than just a quick flourish of results in one month and nothing the next.

With blogger outreach as a marketing method, we’re looking to build brand awareness that lasts for years, not weeks.

If your business needs results faster, we recommend using pay-per-click advertising, such as Google Ads or Facebook and Instagram Ads.

Blogger outreach campaigns can be successfully run in-house. The main considerations, as with many marketing activities, are whether you have the time and expertise in-house to be able to facilitate blogger outreach. In addition, you’ll want to consider whether this can be done in-house in a way that will deliver more ROI than if the campaign is conducted by a professional who is trained and specialises in purely one discipline.

There are many reasons that the process can be smoother and yield more results when outsourced to an agency. We tend to find the most common are that:

Our blogger outreach specialists spend all day every day working with businesses just like yours on their content marketing. Their experience in this is always going to be more in-depth, and more likely to yield results than if you, or a member of your team, are learning how to do this for the first time – and balancing it with the ten million other things only you can do within the business.
A blogger outreach specialist within a good agency will be able to draw on the expertise of many other specialists, as well as their own. Whereas an in-house specialist has to rely on their own knowledge and training.
Talented blogger outreach specialists are an investment and may not be an investment that your business truly needs salaried and full-time. An outsourced specialist means that you’re able to turn up the time that they invest in your outreach as your business grows and you are not committed to things like a full-time salary, holiday, pensions and training for their time.
The rapid pace of change in this marketing channel makes it difficult for one person to keep their knowledge up to date. Every ninja at Exposure Ninja has 15% training time and a wealth of expertise available to them to keep them up to date. (By the way, this is not ‘billable’ time – we pay them to do this, not our clients).