Running online contests is a great way to generate some serious visibility for your brand.
Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in!
On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and conditions.
Di also sheds some light on the somewhat contentious topic of ‘share and tag to enter’ social competitions, explaining why brands should avoid this tactic (especially on Facebook!) and what to do instead!
Want to find out how running online contests can drive huge engagement and traffic to your eCommerce business? Check out our Influencer Contest Case Study and then request your FREE website and marketing review from Exposure Ninja. One of our expert Marketing Consultants will analyse your website, digital marketing and competitors, and map you out a bespoke plan to follow to reach your sales goals. The service is completely free and comes with no obligation.