Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group.
In this episode of the Exposure Ninja Digital Marketing Podcast, we meet with Josh Haynam, Founder of Interact: a platform for creating quizzes. Want to gain more exposure for your brand as well as build up your mailing list? Quizzes work well for any type of business and they might be just what you’re looking for.
There are certainly some best practices to follow when creating a quiz. The reasons why people like to take quizzes is because:
1) They love finding out about themselves
2) They like talking about themselves
If you are writing a quiz in order to get people into your marketing funnel, it’s not going to be fun for the audience and it’s going to fail. Start with letting the audience express themselves and then work that back into how this actually plays into your marketing funnel, rather than the other way around. Build something for your audience and assume that nobody cares about your company.
But how you can you drive traffic to your quiz? And what can you do to increase the chances of people sharing their quiz results on social media? Also, what comes next after people have taken the quiz? Keep listening to find out!
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