You can also listen to our chat with Matt Lo on the ins and outs of crowdfunding campaigns on iTunes, Stitcher, and Libsyn. Why not check out our archive of previous podcasts while you’re there? Go on, you know you want to!
Fewer than a third of crowdfunding campaigns successfully hit their target. So what makes the difference between those that get funded and those that don’t?
Matt Lo on the crowdfunding campaign success story of FitMiiBody
In this episode, Matt Lo of FitMiBody (now Outrivals) takes us behind the scenes of his successful crowdfunding campaign. Matt chats about the promotion and marketing behind it, along with the key lessons he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns. From utilising his existing contact list to running events, Matt put his ego aside and committed to doing whatever it takes to secure the funding his business needs. The company’s growth since the funding shows how successful this approach can be.
If you want to learn how to market your business effectively online, check out MarketingU. It’s packed full of instructional videos showing you how to get more leads and sales from your website, even if you don’t have a marketing budget.
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Your crowdfunding project may well be the best thing since sliced bread. But, it may come to nothing if you’re unable to get your idea out there online, slap bang in front of those who might be willing to fund you.
A website and social media profile to back up your crowdfunding page can be vital. Work with Exposure Ninja’s expert team of go-getters to optimise your online presence. We provide the outstanding website building, SEO and Digital PR services that can put the spotlight on your crowdfunding campaign that it deserves! Talk to Exposure Ninja today and let us put together a free plan of action for your startup.