In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast!
But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding.
These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive!
Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so that when your crowdfunding campaign goes live, you’ve got a good response guaranteed.
This one’s a real cracker for anyone that’s trying to raise seed funding for a new idea or looking at other ways to raise capital for their business outside of the traditional ‘get investors’ route.
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