Podcast #59: How To Use Great Storytelling To Improve Your Conversions

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes | Stitcher or Libsyn

The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions.

But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot.

The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages.

In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing.

Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level.

Want some free help to grow the visibility of your business online? Request a free bespoke digital marketing review and plan from one of our expert Marketing Consultants and we’ll deliver you a 20-minute video that shows you exactly how to generate more leads and sales through your website by increasing its visibility.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Menu