#238: airbnb — From $40 Cereal Boxes to $47 Billion Travel Unicorn

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In This Episode…

If we showed you a business and told you that the founders had to sell politically themed boxes of cereal in the street to pay off their credit card debt…you probably wouldn’t have expected that business to last very long.

Well, with $3.4 billion of revenue in 2020 and an IPO valuation of $47 billion, Airbnb are far from their cereal box days.

Airbnb has done some epic marketing to get that sort of growth.

We’ve got some fantastic lessons for you in today’s video – even if you’re in a business that looks nothing like Airbnb.

Timestamps

00:00 — Intro
02:07 — Product Pages
04:41 — Gift Cards
05:41 — Publicity Stunts
07:04 — Catering to multiple customer types
09:07 — Provide an appropriate CTA
14:10 — SEO
16:52 — Branded Keyword PPC
22:00 — Split Test PPC

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