#116: Growing an Industry-Standard SaaS Business with Dixon Jones

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In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.

As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.

What can you expect to learn from this podcast episode?

Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here are some of the topics that we discuss:

  • Dixon’s involvement in bringing Majestic from bedroom to boardroom
  • How brand ambassadors can benefit your business
  • How to position your business for global success
  • How to incentive brand ambassadors
  • How to nurture relationships with key figures in the industry
  • How to select which conferences and speaking gigs to take
  • The importance of controlling your own data sources
  • The time Majestic printed a 3D visualisation of the internet in space???

Stay tuned to the Exposure Ninja podcast, as we’ve got a lot of exciting guests lined up including Kelvin Newman from BrightonSEO.

As always, let us know what you think — drop us a line on Facebook, Twitter or Instagram @ExposureNinja and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

If you’ve got more questions or want a space to brainstorm ideas with other small business owners and get your burning digital marketing questions answered by the ninjas themselves, then you can also join our Digital Marketing Mastermind Facebook Group.

What’s next?

If you’re at all even remotely interested in growing your business online, then you should absolutely request your FREE website plan from one of our expert marketing strategists. We’ll also give you a step-by-step plan to increase your traffic and sales from Google and social media. The service is completely free, rated extremely highly by users and comes with no obligation to work with us afterwards. All Exposure Ninja marketing plans are SEO-optimised and conversion optimised.

Massive thanks to Dixon Jones for taking part, you can find him over at DixonJones.co.uk.

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