If you are unsure about the answers to any of the questions, that’s absolutely fine. Please just write “don’t know” and move on.
In order for us to add Adwords conversion tracking code or make any onsite SEO improvements that we've agreed, we need access to your existing website login:
If you're unable to provide website login info, please provide FTP login info to allow us to make the relevant SEO updates and tracking code installations to your website.
Please note that for SEO, Website Login Info is preferred as onsite optimisation carried out through FTP tends to take longer, meaning you get less SEO for your money!
In order for us to carry out any development work we will need domain login credentials:
What are the different names that your customers might use to describe what you sell?
For example customers for a hair salon might use the following phrases:
hair salon, hair cut, cut and blow dry, gents cut, mens hair cut, hair dressers... etc
We'll be researching and compiling a list of keywords to focus on during any SEO work, based on your market, your competitors and search volumes. We'll be using our ninja tools and data to help make informed decisions around keywords, but your expertise as business owner is invaluable in this process.
We want to hear any ideas you have about the sorts of phrases your visitors use to find you, and that you want to rank well for. We will add these keywords to our research lists, and once we've run the numbers we'll present the final list of target keywords for your approval.
For SEO and website integration we'll need social media account access.
Please give admin access to firstname.lastname@example.org or provide us with your username and password and we will do this for you. If you do not have a Facebook business page, please specify below.
Please provide us with your business username and password. If you don't yet have a Twitter Business page, please specify below.
As part of any SEO work, we'll need to ensure that your Google+ Business/Local Profile is properly set up, linked and optimised.
If you already have a personal Google+ page that you would like us to use, we'll need the login and password for this account. Otherwise we will set up a new Google+ personal page for you (or the business figurehead), so we'll need a recognisable headshot photo for use in the profile.
If you already have a Business Google+ page that we can use, please provide logins. Otherwise we will create a page/pages for you.
As part of any offsite SEO strategy, we will be creating/promoting promotional videos for your business. If you have an existing YouTube channel that you would like us to use, please provide us with the username and password or give admin access to email@example.com.
If we're carrying out Pay Per Click (i.e. Adwords, Facebook, Google Shopping, Remarketing) please complete the following in as much detail as possible.
E.g. Qualified and licensed tutor; Prices starting from £14/hour; Price match guarantee; Lifetime warranty; Free consultation; Free delivery
This is the ad fee that goes directly to Google/Bing. E.g. £20 per day; £1000 per month etc.
We will be making recommendations on scaling your budget up or down according to account performance and keyword popularity, so if you have a starting point it's useful to know.
If you are unsure please leave this blank.
Is there a particular time that you would like your ads to run?
E.g. During opening hours; 24/7; Monday to Friday 6pm-11pm
If you're unsure, please leave this blank
What location/locations would you like to target? Is there a specific central location and a particular radius that you would like your ads to be visible within?