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PPC Strategist

Location: Fully Remote
Job Types: Full-time, Permanent
Salary Range: Competitive salary

We’re digital marketing agency Exposure Ninja. We’re a rapidly growing team that runs successful online marketing and PPC campaigns for our lovely clients. We’re on track to becoming the UK’s best digital marketing agency for SMEs, and we’d love you to join us on the journey.

Our ideal PPC Strategist will do the following:

  • Develop creative ideas and award-winning PPC campaign strategies for our clients.
  • Pitch and present your campaign strategy to clients and get them excited about it!
  • Oversee the execution of your PPC campaigns, monitoring the results and performance, and tweaking as needed.
  • Support retention of our clients by delivering highly profitable PPC campaigns.
  • Day-to-day responsibilities:

As a full-time PPC Strategist, you will:

  • Develop innovative ideas and award-winning PPC campaign strategies for our clients to achieve their goals and resonate with their target customers.
  • Work closely and collaborate with our SEO, Content Marketing, Social, Email and Design teams to ensure the PPC strategy fits in with the overall marketing strategy.
  • Perform effective competitor research to ensure that PPC campaigns are delivered with maximum effect.
  • Create short presentations of your PPC campaign ideas and attend client meetings and get our clients excited about your ideas.
  • Brief out and oversee the quality of the work produced by junior team members to ensure its inline with the strategy you have recommended. Feedback to Team Leaders any additional training needs of junior team members you work with.
  • Effectively utilise a range of small to medium-size client budgets.
  • Have an analytical mindset, with a deep understanding of campaign performance metrics, including conversion metrics and attribution models. An advanced understanding of Google Analytics will be required.
  • Make well calculated, yet swift decisions for your PPC campaigns based on the campaign data and effectively articulate any changes to our clients.
  • Keep up to date with industry trends and updates for our clients.

The skills we’re looking for:

  • At least five years experience in a PPC marketing or digital marketing strategy position (either in-house or agency side)
  • A portfolio of successful PPC campaigns you’ve run across various sectors.
  • Advanced experience with both Google Ads and Facebook Ads platforms.
  • A passion for PPC in general with experience across multiple Paid Marketing platforms.
  • Both Google Ads certifications and Facebook Blueprint qualifications.
  • Strong track record in managing small to medium-sized budgets.
  • Excellent time management/organisational skills and the ability to work to prioritise and work to deadlines.
  • Confidence jumping on the phone with clients to pitch and present your ideas.
  • Experience of quality checking and reviewing work.
  • Advanced knowledge of Google Analytics and Google Trends.
  • An analytical mindset, with a deep understanding of campaign performance metrics, including conversion metrics and attribution models.
  • You will be capable of making swift and well-calculated decisions for PPC campaigns based on the campaign data.
  • Excellent client communication skills and the ability to articulate any PPC Campaign decisions.
  • Strong understanding of other marketing channels, such as SEO, Content Marketing, Social Media, Email Marketing.
  • Positive, proactive and collaborative work attitude.

Desirable, but not essential:

  • Experience with additional PPC following platforms including;
    • Amazon Ads
    • LinkedIn Ads
    • Microsoft Ads
    • Reddit Ads
    • Pinterest Ads
    • Etsy Ads
    • TikTok Ads

Company Benefits:

  • 100% remote working!
  • Flexible work hours
  • 24 days annual leave + 8 bank holiday days
  • Flexible bank holidays – if you prefer you can choose to ‘bank’ these holidays days and use them at any other time in the year
  • Birthday off!
  • Ninjaversary (your annual work anniversary) off!
  • Generous sick pay policy
  • Paid training time
  • In-house training courses as well as external training (such as Google qualifications and Hubspot)
  • Incredible teammates (really some of the best people!) and supportive work environment
  • Opportunities for growth, taking on new projects, secondments to other departments, running with your own ideas etc

We welcome everyone into our Ninja family:

We celebrate diversity and believe it makes our team stronger. We fully take advantage of the flexibility we have to hire Ninjas from around the world and from any background. We give our team a work environment free from prejudice, discrimination and intimidation so they can do their best work and live happy lives. Inclusivity and equality are important to us and we don’t tolerate behaviours that don’t follow these values.

Work Hours:

This is a full-time contract position of 40 hours per week.

We Welcome Everyone Into Our Ninja Family

We celebrate diversity and believe it makes our team stronger. We fully take advantage of the flexibility we have to hire Ninjas from around the world and from any background.

We give our team a work environment free from prejudice, discrimination and intimidation so they can do their best work and live happy lives. Inclusivity and equality are important to us and we don’t tolerate behaviours that don’t follow these values.

Exposure Ninja Team Collage

Our Perks

Working at Exposure Ninja comes with more than a few little perks.
Here’s what we offer our team:

Remote Working
Flexible Work Hours
32 Days Annual Leave
Generous Sick Leave Policy
£100 Annual Health Subsidy
Transparent Pay Scales
Health & Wellness Support
No Meetings at Lunch or on Friday Afternoons
Client and Employee Referral Bonuses
Paid-For Digital Marketing Training
Annual Charity Events
Early Christmas Pay
No-blame work culture

Book a 15-minute Introduction Call

If you’re considering a role and would like more details, book in a 15-minute introductory call with our Careers and Talent Specialist, Lucy.

We want to find you a role you’ll love. We’d be happy to discuss our roles in more depth, understand more about your skills and requirements, and offer advice on the roles that would best suit your talents! If you’re not yet ready for a role at Exposure Ninja, we’ll give you some guidance for next steps to get you ready.

Profile photo for Lucy Thornber

Our PPC Team

Keen to know who you’d be working with for this role?
Meet our talented PPC team:

Profile photo for Lizze Cross
Lizzie Cross,
Head of PPC

“Hi, I’m Lizzie 👋 I’m the Head of the PPC team. I’m responsible for all of our super PPC Specialists and oversee the work they do across multiple paid platforms.

Aside from my job and our fantastic team, I enjoy spending time with my cats, as well as travelling and spending time in and around nature and the outdoors.”

Profile photo for Lenka Stefanakova
Lenka Stefanakova,
PPC Team Leader

“Hi, I’m Lenka. I am a PPC Team Leader and Senior PPC Ninja, responsible for creation and implementation of PPC strategies across various platforms.

I also support a team of amazing PPC Ninjas, helping them to deliver ROI-focused results for our clients. Outside of EN I enjoy making pizzas 🍕.”

Profile photo for Ana Galanzovski
Ana Galanzovski,
PPC Team Leader

“Hi, I’m Ana 👋 I am a PPC Team Leader, which means I support a team of incredible PPC Ninjas while we help businesses to reach their goals by creating and implementing PPC strategies tailor-made to our clients’ needs, budgets and timescales.

I spend my non-Ninja time planning my next trip, listening to music and taking pictures.“

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