It’s important never to leave the site of a goal setting session without committing to at least one action to move towards your goal. It’s all too easy for these things to get swept aside for the ‘urgent’ (but long-term irrelevant) stuff, never to return.
I have some suggestions for things to try which can get you on your way quickly:
The first thing you should do – whatever your market or size – is to request a free website and marketing review from us at Exposure Ninja, if you haven’t already. This in-depth checkup is carried out by a real life Ninja and will give you a detailed overview of where we think your lowest-hanging fruit lies. You’ll be invited to tell us your 12-month goal, and we’ll suggest the strategies you can use to get there.
This service is offered totally free, and we put significant resources behind it to make it available for anyone who needs it. People on our Facebook page regularly tell us that they expected very little from their review but were blown away at the detail.
Once you have done this, your next steps will likely depend on your budget. If you have the budget to spend on your marketing, then you’ll probably look for a company to handle some of the more specialist elements of the marketing for you, or even all of it.
Find someone you trust and who talks to you honestly. If you’re interested in working with us, request the free marketing review first, and we’ll let you know during this if we think that we’d be a good fit.
If you have a small budget and are taking the DIY approach to your marketing, then it’s worth finding some good digital marketing training to make sure that you’re putting your energy into the right places.
We run MarketingU, which is designed for business owners and marketing staff to learn how to prioritise and run their own digital marketing campaign for their company. The training videos show you step-by-step how to implement each traffic channel so you can copy what’s shown on the screen to run your own Ninja campaign.
Whatever you choose to do, write your next steps and commit to them by signing your name.
I hope you’ve found this exercise useful, and that the next 12 months sees you hit your visitor, sales, revenue and profit targets! Don’t forget to come back next year and tell us how you got on!