A CRM alternative designed to help sales teams increase their productivity, the team behind SaaS product Joy Of Sales wanted it to be positioned as professional, sophisticated, and with a touch of personalisation – quite different to their transactionally-focussed competitors in CRM.
We needed to build a site that communicated these values but kept the focus on what really matters: getting signups for the free trial of the software.
We identified that blogging was going to be an important promotion and traffic generation strategy, as well as a useful positioning tool to give visitors a sense of JoS’s sales experience, so we wanted to feature the blog prominently around the site.
We designed a clean, signup-focussed layout and worked with JoS to choose images that made it stand out from other CRM sites. The company had a logo, but we agreed that it needed updating, so we redesigned it.
Next, we mapped out the website structure. As Joy of Sales is a new product, we wanted to target people who were looking for familiar solutions (sales automation software and CRM software). We wrote pages for those audiences positioning JoS as the best solution, and we wrote the homepage and subpage copy as well.
We also wrote three starter blog posts from voice notes the company founder sent us.
We launched the site and it can be viewed here. The software is still in the pre-launch phase, so we’ll update this case study with conversion and traffic numbers once we start the promotion campaign.