Who We Worked With
CHAS is the UK’s leading contractor for health and safety certification. Their accreditation schemes support their clients to ensure compliance across the different areas of risk management and to mitigate risks across supply chains. The business is based in London.
CHAS was already a successful contractor when they approached Exposure Ninja. So the company’s website needed to reflect its prominence within the industry. While CHAS’s offline presence was huge, they wanted to increase the number of potential new clients who found them through the CHAS website and then went on to convert.
CHAS’ website back-end was becoming outdated and was proving time-consuming to manage. Time is something a busy contractor can ill afford to spend on a website — so CHAS needed something much slicker to work with and someone capable to do it for them.
How We Achieved It
We needed to build a bespoke website for CHAS that was attractive, engaging, and that could be relied on to convert new website visitors into customers. The website also needed a simple, easy to manage back-end that CHAS could also update.
Before we got to work for CHAS, we did some preliminary research. We reviewed the example websites that CHAS provided as sites that they liked, delving into what was working well for their competitors. We also analysed the CHAS website’s current layout to understand what wasn’t working well.
Armed with this information, we then had a meeting with CHAS to create a detailed website specification document. We complete this process for all our website development clients to ensure we are all clear on the new website’s layout, the menu structure, and the functionality required to make the website operate well.
Then, our team set to work. We began by laying the SEO groundwork to inform the website structure and set the website in good stead for when monthly marketing began. Wireframes were created and approved, and we started the bespoke design phase. Our goal is always to create a website design our clients love, using our conversion principles to ensure it doesn’t just look good but performs well too. Once CHAS approved our design, one of our expert developers built the website on WordPress.
We carried out a bespoke build for CHAS’ new website. We then went on to build CHAS additional micro-sites that linked to the main domain. CHAS then moved into a full marketing campaign, focused on attracting new visitors to the website and an ongoing monthly technical support package.
The new website was a hit! There were some amends to be made, but these were all managed smoothly before CHAS’s new website went live. It took our well oiled Development Team just four months to turn this project around.
Our Development Team continues to work with CHAS, making regular updates to the site, focusing on CRO improvements.
The CHAS Website Before
The CHAS Website After