Full Website Redesign for Black Orchid Gifts during COVID-19

Business Type: B2C
Website Type: eCommerce
Service: Website Development

What You Need to Know

  • Shopify eCommerce website built on Debut
  • Refreshed colour palettes and design

What Our Client Says

I cannot recommend enough! Just had my business website (eCommerce site) completed by the team and I am beyond delighted with it.

Great attention to detail, helpful, listen and take onboard my feedback just got it right to suit our busienss and our ethos.

I can also say that Joe was an absolute dream to work with. Very patient and took the time to go through things.

If you are looking for someone to build your website please take a look here.

Thank you!

Kimberley Rait, Black Orchid Gifts

The Business

Black Orchid Gifts is an online gift store selling a variety of products including jewellery, stationery, cards, candles and bath and body products.

Screenshot of the Black Orchid Gifts homepage.

What the Objective Was

The business was hit hard by COVID-19 and quickly needed to develop its online presence and increase sales from the website. The client came to Exposure Ninja for a redesign of their previous eCommerce website, which wasn’t converting well. Additionally, our client really wanted to bring the feeling of an in-person gift shop to her online store.

How We Achieved It

The Package

The website was built on the Shopify platform using the Debut theme, specifically designed to showcase products on eCommerce stores. Following the website launch, we launched a locally-focused monthly 2 Action Google Ads campaign.

The Strategy

As an online gift store, the website needed a strong product-focused theme that would recreate the experience of browsing in an in-person gift shop. We selected the Debut theme, which is responsive on mobile devices, focusing on the products. The filter and sort function ensured products were easy for users to search through and the checkout process was set up to ensure minimal basket drop-offs.

We refreshed the business’ online look by creating a soft turquoise colour palette with fresh white undertones and complementary imagery. Trust signals such as client testimonials were added to the website to show Black Orchid Gifts’ credibility and product quality.

We underpinned the website build with local SEO to provide an excellent foundation for future growth, with traffic increasing each quarter from search.

Annotated screenshot of Black Orchid Gift's homepage

We used Conversion Rate Optimisation best practices in the design to increase the conversion rate.

Screenshot showing the local pickup options for Black Orchid Gifts.

We highlighted the store’s location to increase the conversion rate, plus store visits.

Screenshot of the high-quality product imagery on the Black Orchids Gifts eCommerce website.

High-quality large images make it easier for consumers to assess the quality of the products.

The Results

Our client was delighted with the look and feel of their new website.

Testimonial from Black Orchid Gifts for Exposure Ninja's Website Development service.

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Don't Just Take Our Word for It.
Here's What Our Clients Say:

"Exposure Ninja is fantastic! No matter which member of the team I deal with, I am always talking to a true expert. They are passionate about their field, fun to work with and are brilliant at what they do."
Sarah Willingham
Sarah Willingham, Entrepreneur and "Dragon" on Dragon's Den