What Makes a Ninja Website?

In the last 3 years, we’ve consulted with over 3,000 website owners from around the world. We’ve pored through their analytics, monitored ranking, and spoke in-depth about how their sites are working for them.

Until now, we’ve never done anything with this information other than use it to inform our own internal design and development processes and base our trainings (both internal and through MarketingU) on.

Enter… What Makes a Ninja Website?

But now we’re lifting the lid on our observations. What are the common threads amongst websites that generate a lot of phone calls? What’s the optimum homepage layout for email form submissions? How do the most successful websites organise their navigation if they have a lot of pages?

The answers to all these questions (and many more) we’re now releasing into the wild through a free PDF: What Makes a Ninja Website.

This is the document we use to coach our own designers and development team on how we do things, but we thought that other people might find it useful too so we decided to make it publicly available. Sure, this means more people have some of our closely guarded Ninja secrets, but if that leads to some better-designed, more user-friendly and higher converting websites then it’s totally worth it.

Key Points Covered in the PDF

Layout tips

We’ll look at:

  • What sort of content should be present ‘above the fold’
  • Some examples of well-designed homepage layouts
  • Where to put social media icons for maximum engagement
  • How to increase phone and email engagement through the site, just by tweaking the position of a couple of elements

Calls to Action (CTAs)


  • Where are the most effective locations for CTAs?
  • What are the most effective CTAs for different business types?
  • How to make CTAs stand out on the page


How ninja sites use Ubermenus to organise large numbers of pages in a user-friendly way.

Common Elements

  • Where should contact information be displayed?
  • How about logos?
  • How should the content on the page be arranged and formatted?
  • Social media feeds

Everything else…

Content, images, metas and the top plugins that we use for Wordpress sites. Quit reading and click below to download now!


Click Here to Download Now: What Makes a Ninja Website

About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.


Be the first to comment “What Makes a Ninja Website?”