There has always been a ton of potential in plumbing and heating market online. The talent (plumbing and heating engineers themselves) have been the first to admit that their time is far more focussed on being awesome at what they do, and less focussed on marketing themselves. Add in a long history of being taken advantage of by various website and marketing companies, and the standard of plumbing and heating sites online in the UK is unfortunately very low.
Thankfully there are exceptions, as savvy companies continue to up their game and invest in their online presence because they’ve seen the rewards of prominent visibility are so significant. In this video we’ll take a look at Southern Heat – a central heating company in Reading, UK – who are one of the savvier group and who claimed their free website and marketing review. Watch as Tim analyses their site, marketing and competitor and outlines a plan for growth.
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