We’re calling it – Penguin 3.0 is finally with us!
A number of sites that we’ve been helping with link and penalty removal have seen huge ranking increases, literally overnight between the 17th and 18th October:
What is Penguin 3.0 doing?
It’s still very early days, but our analysis suggests that Penguin 3.0 has diminished the penalty suffered by sites with low quality links. What we’re not sure about is why this is – but we don’t believe it’s anything to do with disavow files.
Why? Because sites that we’ve tested by building low quality links to, without submitting a disavow file, have also seen a ranking boost. It seems that low quality links don’t have such the negative power they once did, and submitting a disavow file is not necessarily required in order to benefit from Penguin 3.0. Again, it’s still early days and we’ll know more once early fluctuations have stabilised and we have a larger data set to work from, but these are the early indications.
What does this mean moving forward?
Firstly it means that a lot of sites either de-indexed or penalised heavily for bad links have climbed back up rankings and are back where they deserve to be. The effects of penalties like Penguin have been absolutely devastating for many business owners, so it’s great to see that these guys are finally getting a break. We don’t believe that mistakenly building bad links should lead to the death of your business, but in some cases we’ve seen it happen.
So it’s great news that this might no longer be the case.
Apart from that, the advice remains the same: promote your business through good online marketing including PR and social media, keep your site updated with lots of content that your audience loves, and you’ll rank highly for it.
We’re still recommending that sites with dodgy backlink profiles remove the links and submit a disavow file for the rest, and of course stay the right side of the line in future.