On the whole, dental practices have a bit of a reputation for substandard online marketing. There are of course some key exceptions (Blue Light Dental & Aesthetic Clinic and Epsom Dental, in particular… clients of ours!), but our own recent survey found that:
- In 2013, half of all dental related searches were carried out on mobile devices
- Searches from tablets grew 115% between 2012 and 2013
- Mobile searches grew 70% in this period
- Despite this, only 6% of dental websites are mobile friendly.
Through our bestselling book 101 Ways to Get More Patients from the Internet we’re on a mission to help dentists across the UK and the world to rectify this situation and begin serving up the sort of online experience that their patients are demanding. We were aided in our quest this week by Scottish Dentist of the Year Bert Hay and the lovely folks up at Highland Dental Plan, who featured us in the summer edition of Focus magazine. Bert’s dental practice Inspire Dental’s website is a great example of a well-executed conversion- and user-friendly site. The pictures in the slider are genuine rather than generic stock photos, the phone number is prominently displayed on the homepage, there’s a prominent booking form on the homepage, links to the map and opening hours are easy to spot, the site is mobile responsive and there’s plenty of content on the pages. And importantly, the site isn’t ruined by pictures of disgusting rotten teeth!