Hiring a digital marketing agency might seem like taking a step into the abyss, but it needn’t be! Get acquainted with a totally Ninja digital marketing company and you’ll wonder why you put it off for so long.
If you want to take a giant leap with your business, you might be thinking of getting a digital marketing agency on board. But what will happen if you take that step? Every eCommerce marketing campaign is different and your experience will depend on your budget and aims, but here are a few things to expect.
Read The Small Print
Before you sign on the dotted line, read the small print very carefully. A digital marketing agency’s contract policy can tell you a lot about their confidence in their abilities. If they are looking to lock you in for twelve months, ask yourself: “Why?” Well, once you’ve signed the contract, the pressure’s off for them.
Be sure to check if there are any penalties for disconnection. If there are, they might already be planning for you to leave. At the very least, they won’t be striving to keep you onboard. At Exposure Ninja, we have no minimum terms or formal contracts. We’re an eCommerce agency that likes to earn our keep through results, not the tenacity of our lawyers.
Your digital marketing company should be in touch regularly, at least once per week. Our Ninjas make sure you feel relaxed about what we’re doing, so we’re in touch 2-3 times a week. As we’ve got Ninjas working in all different time zones, we can respond to emails in a flash.
If you ask your digital marketing agency what they’re working on and what their priorities are, they should tell you. If you get vague, fluffy responses, get out of there, now! The less precise their answers, the less value for money you’re getting. Your eCommerce marketing campaign deserves the finest details.
When they do communicate with you, it should be in a language you understand. There’s no use in receiving detailed reports if they’re filled with dense spreadsheets and web jargon. Exposure Ninja offers clear, monthly reports on what we’ve done, why we did it and the results that we got. We solemnly pledge to always use plain English (unless you ask us for the complicated wordage), so you know what’s going on.
Is Your eCommerce Agency Delivering Awesome Results?
A study by Google and Dove found that including digital marketing in an advertising campaign led to a 6% increase in sales. Companies are realising more and more that effective eCommerce marketing needs to incorporate the web. So if you hire a digital marketing agency, you’ll want to see results. Your goal might be to boost your search ranking for a certain keyword, or get people to sign up to your mailing list. Whatever it is, your eCommerce agency should be adding value to your business.
- Improving Your Rankings
If your digital marketing agency is working on improving your search ranking, don’t expect to be at the top of Google in six months. That said, you should expect to see improvements within a couple of months. Make sure they’re tracking this and reporting the statistics back to you.
- Successful Pay-Per-Click Ads
If they’re running ads for you, these should go live after a week or two and start bringing in traffic immediately. You should expect to see the performance of the ad campaign improve each month if you are paying for management. Again, ensure that this is being tracked and reported. If you haven’t had an update in a while, get on their case.
- Getting a Return on Your Investment
If you’re trying to inject life into your eCommerce marketing, your agency should show you the return on investment (ROI) of your campaign. How much profit is each advert bringing in? You’re entitled to expect a clear answer to this question.
Exposure Ninja has overseen some kick-ass ROI stats. One of our clients, Terra Firma Driveways, saw a 3,000% ROI during one month. That’s a lot of driveways.
Where’s My Money Going?
You have a right to know exactly where your money is being spent. What work is being carried out, and by whom? Keeping a detailed record of this is essential for any digital marketing company worth its salt. It ensures that you’re getting the best value for money and that none of your cash is going down the drain.
Exposure Ninja tracks the time spent on each task, so if you want to know where your money is going, we’ll tell you. This means no fluffy answers and no secret team lunches using your budget.
Finding a Kick-Ass eCommerce Agency
Now that you have a better idea of what to expect, how do you find the perfect digital marketing agency? Your choice should be decided by your aims and priorities, but the most important factor is finding a good fit. Your new digital marketing company should value your custom and talk to you in a way you can understand.