If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors.
Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be!
Luckily, this week’s podcast guest is a promotion BEAST working in the extremely crowded and competitive market of online printing. Adrian Salamunovic runs CanvasPop, an online store which specialises in printing photos on canvas, and has been featured in The New York Times, CNN and Good Morning America and has worked with huge brands like Microsoft, Bēhance and fotor.
Adrian has some serious PR mojo, garnering huge success using promotional partnerships (partnering with other businesses to provide ‘quid pro quo’ promotion) that have skyrocketed CanvasPop’s visibility both online and offline.
So, if you’re looking to think big for your business and have an open mind about marketing partnerships then grab a cuppa and a biscuit (or three) ‘cus this episode is jam-packed with ideas and techniques to help you grow your business, no matter how competitive the niche!
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