On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.
In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist, newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries.
Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consumers’ personal data breached is legally bound to publicly admit to it in a timely manner, rather than four or five years after the fact, such as it is often the case now. Any illegal harvesting of consumers’ data or company found to not be in compliance with the GDPR is subjected to fines of several million Euros per violation.
As you can imagine, the GDPR is going to greatly disrupt Adtech and Martech, because every single company that touches any person’s data at any point during the marketing “food chain” will have to get that person’s consent via an opt-in form. Any data acquired before May 2018 will also be illegal and all companies will have to start fresh.
So who exactly does the GDPR apply to? And what does Brexit mean for GDPR? Does it apply to companies outside of the EU? And what do you, as a business, need to do before GDPR takes effect? Listen to our podcast to find out!
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