Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work.
Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists.
In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of.
Need some help sorting through your redirects?Request a free bespoke website review and plan from Exposure Ninja today. Our expert Marketing Consultants will investigate all aspects of your website, and deliver a 20-minute video that shows you exactly how to improve its performance, UX and ranking ability.